Copywriter

Job Description:

Copywriter

Franklin, TN

Hybrid

A copywriter, a creative professional, a master wordsmith who can help us concept big ideas, and then bring them to life with evocative language that inspires action. The copywriter is responsible for creating, writing, and supervising the production of advertising assets, including videos, digital ads, emails, and other collateral pieces. Working closely with art directors, designers, and other creative team members, the copywriter will create branded materials that clearly communicate our business objectives. The copywriter must have strong conceptual, presentation, storytelling, and project management skills.

What are we looking for?

• 8+ years of experience in an agency or client in-house creative environment
• Bachelor's degree in English, Journalism or Communications preferred
• Strong written communication skills
• Have a sound understanding of marketing/advertising strategy and holistic, integrated conceptual thinking (at a minimum)
• Must have the ability to contribute meaningful points of view and ideas to the team and stakeholders
• Keeps abreast of advertising and cultural trends
• Must be able to communicate effectively, professionally, and personably both internally and externally
• Demonstrates ability to set priorities while handling multiple projects/deadlines
• Projects a professional, positive attitude toward internal peers and stakeholders
• Could set priorities while handling multiple projects/deadlines

What would be your key responsibilities?

• Develop and execute innovative concepts, campaigns, and designs in an integrated, eCommerce environment focusing on digital/social, branding, video, collateral, POS, and more.
• Crafts compelling, pitch-perfect product copy for all the Mars Pet Nutrition brands.
• Modifies existing web product copy to support change requests from merchant and customer service teams.
• Writes SEO copy for a variety of pages on the web site (content + product pages).
• Patterns the competition to understand best practices in eCommerce copy.
• Deep knowledge of SEO practice and methodology, including architectural and design competencies, content writing and linking.
• Deep knowledge of the top search engine algorithms and how the ranking models are used and formed. Data querying abilities and understanding of keywords.
• In depth experience with SEO platforms and website analytics tools
• Knowledge of HTML, XML, JavaScript, and CSS as they relate to SEO.
• Up to date with the latest trends and best practices in SEO and SEM
• Ability to be flexible in a dynamic environment where priorities and processes evolve. Accountable for daily copy needs with a high level of responsiveness and attention to quick turnaround.
• Research and understand the brand's needs and target audiences, through online searches, reviews of existing research and in-person meetings
• Write original copy and edit content for a range of marketing and communications materials for multiple mediums and channels
• Makes recommendations to improve processes and tools.
• Possesses the ability to work quickly with extreme flexibility and exceptional attention to detail.
• Be responsible for original conceptions, for clear, concise, and convincing writing, for grammatical and material accuracy
• Collaborate with a team of d-commerce managers and creative staff from concept development to delivery of final product
• Ability to collaborate with cross-functional team to create compelling marketing messaging
• Demonstrate ability to work in all disciplines of advertising/media channels
• Present copy concepts and final deliverables to internal team, and to brand representatives as needed, and participate in concept pitches occasionally

What can you expect from Mars?

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

All applicants must have permanent legal authorization to work in the United States. Mars does not sponsor employment visas for this role.

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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.