Copywriter

JOB SUMMARY:
The Copywriter is part of the Brand Marketing Team and is a pivotal role to define and lead L’Occitane product and marketing copy across platforms in the US and CANADA. The main responsibilities include but are not limited to writing product copy and writing copy for creative materials (email, direct mail, social media, POS, packaging) to create a highly engaged North American customer. This highly creative and detail-oriented position requires strong operational and communication skills to work closely with many different teams internally.
JOB RESPONSIBILITIES:

• Brand Voice & Copy Creation:
  
  • Solidify brand voice and tone, and ensure all copy is unified within the brand voice guidelines
  • Write copy that brings products and L’Occitane brand to life for all channels, including social media, e-mail, website, in-store, editorial, training, and other on- and offline formats
  • Collaborate with product, campaign, social, digital and CRM teams across platforms for tight brand positioning and consistent voice
  • Strategize with omni-channel marketing, digital marketing, CRM, visual and retail teams to ensure copy meets needs of and is adaptable to all customer touchpoints
  • Collaborate with global marketing at pre-launch stage to influence packaging copy
  • Plan and execute a calendar of local copy development to deliver product copy, long and short taglines and communication strategy for all new launches.
• Regulatory Review:
  
  • Collaborate with local regulatory team to ensure copy is within local legal parameters
  • Liaise with Product Launch team and Regulatory to anticipate regulatory concerns and request information from the lab as needed to ensure compelling copy can be approved
• Competitive Insights:
  
  • Research and share with content stakeholders latest beauty industry copy innovation, cultural trends and linguistic styles
• All other duties or projects as assigned

KEY PERFORMANCE INDICATORS:

• Customer engagement with content (emails, direct mail, POS, social media, etc.)
• Cohesive copy messaging across all channels

REQUIREMENTS:
EDUCATION

• BA/BSC required

EXPERIENCE

• 5+ years of experience in product copywriting role, beauty or retail industry preferred

SKILLS

• Love of writing in all forms and across channels/formats, and can adapt tone and style while still ensuring a cohesive brand voice
• Passion for retail and customer experience
• Deep understanding of written storytelling strategy
• Understanding of how to translate company business goals into copy marketing priorities
• Strong organizational skills and track record of entrepreneurial projects and improvements in previous positions
• Strong project management, attention to detail, and a no-task-too-small mentality
• Ability to work well within a team and cross-functionally with exceptional written and verbal communication skills
• Ability to manage several projects simultaneously, with limited supervision and under tight timeframes
• Intimate knowledge of industry writing trends
• Must be proficient in MS Word, MS Excel and PowerPoint

PHYSICAL & TRAVEL REQUIREMENTS

• Travel required 2-3 times a year