Copywriter

The Copy Writer is a new role for Horace Mann’s Worksite Division and is responsible for facilitating the creative development of all materials, content and campaigns to support the B2B and B2C employee benefits worksite go-to-market sales processes.  This role will create written content that helps build awareness for Horace Mann’s worksite value proposition and ultimately persuades the audience to take a particular action. 

You’ll love this position if:

• You’re a Creator who enjoys understanding business needs and challenges and producing compelling sales and marketing content to help achieve sales goals.
• You’re a Thinker and a Doer who enjoys translating complex concepts into straight-forward communications and putting them into action.
• You’re a Team Player who enjoys being a part of a scrappy, startup-like, high-performing team.

Key Responsibilities

• Work in concert with the Worksite Communications Manager and other sales, product and operations colleagues in the Worksite Division to understand sales and marketing business needs and objectives and to then develop compelling copy and content for the materials and programs to support the objectives
• Develop, write, edit and proof content for print and digital publications
• Work with the Communications Manager to develop actionable messaging, value proposition, testimonials, case studies and support materials
• Develop technical and/or creative text to support visual concepts
• Ensure the content voice is consistent with the business intent and Horace Mann’s brand standards
• Participate in the compliance review process
• Assist in the development and maintenance of a compliance disclosure library

Requirements

• College degree or equivalent experience required
• Minimum of 3 years in marketing or communications management or similar role
• Ideally located in the Addison, TX office of Horace Mann (near Dallas) and reports (remotely) to the VP of Corporate Development
• Requires previous experience in copy writing and creative development
• Requires the ability to manage multiple concurrent projects at various stages of development and completion
• Ideally requires knowledge of the public education market and/or other municipal markets
• Ideally requires knowledge of employee benefits and enrollment and supplemental health insurance products and how they’re sold

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