Copywriter, Brand

Who You Are:

You are a "native speaker" of all things beauty and skin care. You are creative-minded and able to deliver innovative and imaginative work, while still maintaining an analytical mindset and an extreme attention to detail. Supergoop! is seeking a meticulous, adaptive individual to join the creative team as a Brand Copywriter in New York City. Reporting to the Copy Manager & Content Strategist, in this role you will help hone brand voice and create content across social, retail, web and additional platforms.  

Responsibilities: 

• Concept campaign messaging for product launches, seasonal marketing moments and more
• Write weekly Instagram stories and develop ownable content series for social channels
• Ideate fun, on-brand, relevant social graphics that tap into the cultural zeitgeist
• Utilize SEO best practices to optimize copy and attract new visitors
• Create and adapt copy for retail executions, such as in-store fixtures, signage, takeaway cards, supporting graphics and more
• Identify opportunities for brand growth across messaging channels, including but not limited to social, blog, web, paid ads, and emerging media
• Assist in creating content guides to ensure consistent messaging across platforms
• Analyze performance reports to identify trends and opportunities and execute accordingly
• Be a champion of Supergoop! brand standards and an adherer of AP style
• Proofread work and maintain a high standard of excellence in all that you do
• Bring a passion and enthusiasm to work, along with a deep personal knowledge of the beauty industry

Qualifications/Experience: 

• 3+ years of experience in a copywriting or similar role
• Bachelor's Degree in Journalism, English, or Communications preferred but not required
• Prior experience writing in the skincare or beauty industry preferred
• SEO experience a plus
• Ability to work in a fast-paced, adaptive environment
• Social media savvy with an ear and eye for what’s trending
• Experience adapting messaging for a variety of platforms and audiences, as well as a desire to further develop writing talents
• Excellent project and time management skills, including the ability to consistently meet deadlines and manage an ever-changing workload
• Collaborative spirit
• High-level attention to detail and accuracy in execution of work and tasks; a proofreading pro
• Creative and active problem-solving to drive on-time and quality delivery for all projects
• Personal passion for the beauty industry, particularly skincare and suncare
• Excellent communication skills and ability to present with confidence