Copywriter, Demand Generation (Hybrid or Remote)

The Demand Generation Copywriter will create messaging to fuel demand generation assets across the customer journey. The ideal candidate will have prior copywriting experience and a keen ability to simplify and enhance the customer experience.

The Demand Generation Copywriter will work directly with partners in Campaign Planning and Management to provide copywriting support across email, ad and landing page copy to advance marketing and business goals. This role will span multiple lines of business and personas but will maintain a customer-led writing style throughout to support engagement and outreach activity.

This is a remote or hybrid position in any Thomson Reuters' HUB location.

About the Role

In this opportunity as Demand Generation Copywriter, you will:

• Write content for customer-facing experiences, including email, ad copy for various media and landing page content.
• Develop and drive a cohesive voice and tone for customer-facing language, anchored in customer insight reinforcing the value of Thomson Reuters.
• Familiarity with multiple style manuals to adapt to customer fields of work
• Editing and revision experience for shorthand and long-form marketing copy
• Develop, test, and document writing guidelines and processes; establish best practices and strategic principles.
• Understand and outline success metrics for content development, content engagement, and project timelines.
• Collaborate with internal marketing stakeholders to adapt and optimize.

About You

You're a fit for the role of Demand Generation Copywriter if your background includes:

• Bachelor's degree: English, Communications, Journalism or related degree preferred.
• A minimum of 2 years of experience in copywriting to support demand generation
• Strong understanding of demand generation copywriting best practices
• Strong collaborator and partner
• Able to problem solve and find multiple messaging solutions

What's in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Hybrid Work Model: Currently the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact
• Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

#LI-DW1

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan. Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The location(s) for this role include one or more of the following (New York City, San Francisco, Culver City). The base compensation range for the role in any of those locations is $59,300 - $110,100. The location(s) for this role include one or more of the following states (CA, CO, CT, NV, WA) and/or remote. The base compensation range for the role in any of those locations is $53,900 - $100,100. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance. Base pay is positioned within the range based on several factors including an individual's knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.

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More information about Thomson Reuters can be found on https://thomsonreuters.com.