Core News Technical SEO Manager
Job Description
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
About The Role:
The SEO team at The New York Times plays an essential role in reaching and growing our biggest audience channel; search. We are responsible for executing the editorial and technical SEO strategy work on nytimes.com. The technical arm of the SEO team partners with engineers and project leads on the product side to ensure the latest technical SEO best practices are in place, the site’s technical health is sound, and other teams across the Times are following Google’s guidelines.
Our team is growing and we are seeking a Core Technical SEO Manager to help drive more search success and solve complex SEO problems. You will be responsible for improving The New York Times search visibility by enhancing the product’s technical capabilities and performance. You will analyze search performance, develop search strategies, and lead initiatives to grow search. Your work will not only guide product thinking and implementation, but it will continue to elevate The New York Times as the gold standard in SEO.
Responsibilities:
- Partner with the SEO technical team to identify strategic search projects for cross-functional digital teams (engineering, design, product)
- Project manage the execution of technical SEO initiatives aimed at improving our search visibility, working in close collaboration with engineers and product leads
- Perform ongoing technical audits; identifying enhancements, bugs, and fixes, and filing them in JIRA
- Develop and monitor bespoke dashboards and tools used to track various SEO projects and initiatives
- Provide monthly reporting on our search performance, highlighting trends in Google Search, Google News and Google Discover
- Provide ongoing SEO technical trainings to audience and product teams
- Monitor and benchmark competitors in the news space, looking at different technical aspects of their site for insights and inspiration
- Keep a pulse on Google’s search ecosystem. Stay up-to-date on the latest Google changes including algorithm updates, bugs, new requirements, and new features
Basic Qualifications:
- Must have 4+ years of SEO experience; with heavy emphasis on the technical side
- Must have strong grasp of the news space, demonstrated understanding of the landscape and ability to interpret and respond to changes
- Experience communicating with both technical and non-technical stakeholders, and helping to weigh the impact of technical SEO work on UX and Audience
- Experience using multiple industry-leading SEO tools (Google Search Console, Screaming Frog, Botify, Ahrefs, etc)
- Demonstrated comprehension of Schema.org, HTML, CSS, JavaScript, HTTP status codes and web standards
Preferred Qualifications:
- Experience managing multiple work streams
- An understanding of current technical search best practices and the implementation details to achieve them
REQ-014666
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [email protected]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.
The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here for details.
For information about The New York Times' privacy practices for job applicants click here.
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Date Posted
09/21/2023
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5
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