Corporate Solutions Inbound Marketing Manager (Remote)
Job Description
ezCater is the most trusted provider of corporate food solutions and is purpose-built for business. ezCater's corporate food platform and flexible, scalable food solutions allow organizations to centralize and track their food spend, and fulfill everything from daily employee meals to client meetings and company all-hands. ezCater backs this up with business-grade, best-in-class, customer service and an unmatched nationwide footprint. We're backed by top investors including Insight, Iconiq, Lightspeed, GIC, SoftBank, and Quadrille.
We’re looking for a Corporate Solutions Inbound Marketing Manager to help scale our Corporate Solutions business, the fastest-growing area of ezCater. You will build and shape the direction of inbound marketing for Corporate Solutions Marketing. You’ll work closely with our demand sales and cross-functional marketing teams to drive qualified inbound pipeline with the goal of growing new business for ezCater’s Corporate Solutions.
What You'll Do:Â
- Mature/Develop existing marketing channels like paid media, SEM, email, and website conversion rate optimization to build our acquisition pipeline, working with cross-functional teams across marketing and sales
- Roll your sleeves up to build, implement, and optimize an inbound marketing program as an independent contributor, with the goal of growing the function and team in the future
- Identify and test new channels to build pipeline
- Collaborate with our marketing team to build awareness of, and drive demand for our corporate solutions
- Build, implement, and measure an inbound digital marketing strategy to drive MQLs by identifying the right target audience and channel mix, supported by customer insights, product marketing, and by referring to past B2B strategies and tactics that you’ve succeeded with
- Partner with our content and creative teams to create messaging that attracts and converts buyers across the inbound funnel, using email and marketing automation to serve content to the right audience at the right time
- Partner with product marketing to build and execute marketing strategies targeted at acquisition across key verticals. Create and improve marketing collateral and landing pages to support sales efforts
- Own and expand reporting dashboards. Understand what’s driving our growth and identify paths to scale efficiently
- Lead a team of senior associate level marketers in the future
What You Have:Â
- 5+ years of experience in marketing, with success building and scaling B2B inbound marketing programs
- Experience and comfort running programs across the full marketing stack
- A track record of partnering with sales teams to drive measurable results
- Hands on experience managing B2B paid media campaigns, with a focus on scaling Paid Search and Paid Social channels efficiently
- A track record of building and managing programs that deliver inbound pipeline and qualified opportunities to sales
- A healthy amount of customer empathy and the ability to understand (and explain to others) the unique roles and motivations in our B2B buying process
- Equal parts creativity and technical prowess. Be fluent enough to do the basics yourself, and articulate enough to communicate what you need to the experts on our creative and analytics teams
- A “figure it out” mentality that drives you to take ownership in the face of ambiguity. You’re not afraid to fail and do better the next time
- 3+ years experience leading a team of senior associate level marketers preferred
**The national cash compensation range for this role is $95,000 - $127,000**
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*Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).
ezCater does not sponsor applicants for work visas or legal permanent residence.
What You’ll Get from Us:
You’ll get a terrifically compelling opportunity, in an environment of radical transparency, open access to all the data, and collaborative colleagues at every level of our organization. You’ll also get sane working hours and great flexibility around work/life balance.Â
Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.
Oh, and you’ll get all this: Market salary, stock options that you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies) when you’re in one of our offices, and knowing that you helped get this rocket ship to the moon.
ezCater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones.
For information on how ezCater collects and uses job applicants' personal information, please visit our Job Applicant Privacy Policy.
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Date Posted
06/23/2023
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6
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