Creative Director

Brand

Description

The Creative Director will provide leadership for the Creative Team to drive, elevate, and evolve the Harry David brand. The Creative Director guides and develops the execution of creative for the all print and digital marketing, for Harry David, Wolferman's and Stock Yards across all channels, as well as large-scale seasonal and campaign initiatives and editorial content. The position is charged with delivering high quality creative that supports a world-class customer experience, drives demand, and supports the goals of the company.

Essential Duties and Responsibilities

• Strategically align creative concepts and interaction design with merchandising and marketing strategies and overall brand direction

• Deliver creative solutions and compelling design that communicate clearly and cut through in the marketplace

• Oversee design and execution of creative, including catalog and print marketing, website creative, email, and other digital channels, and retail

• Ensure creative execution meets merchant and marketing objectives; review details of all elements to drive strong, clear, and on-brand communication

• Lead development and presentation of creative for seasonal strategy and other large-scale campaigns

• Collaborate in the strategies and leadership for supporting synergy between catalogue, online, and stores channels

• Direct leadership and supervision for a staff of designers and copywriters

• Mentor, trains, and develop junior members of the creative team

• Stay abreast of technological innovations in graphic design across ecommerce channels

Requirements

Bachelor's degree from a four-year college or university - preferably in Design or Marketing

• Minimum 10-12 years design experience

• Minimum 5 years managing direct reports in a leadership role within a creative team

• Experience delivering on business and creative goals through design

• Highly developed sense of design/style

• Impeccable design fundamentals

• Strong grasp of marketing concepts and fundamentals

• Proven ability to translate complex design challenges into clear, customer-friendly experiences

• Broad understanding of what represents best-in-class on the web

• Discerning eye for photo editing, cropping, and composing

• Clear passion for interactive media space

• Ability to manage multiple priorities and meet deadlines in a fast-paced environment

• Positive, constructive, and collaborative approach

• Strong communication skills, interpersonal skills, and presentation skills required

About Us

About Harry David®

Since 1934, Harry David has been America's premier choice in gourmet food gifting. Headquartered in Southern Oregon, Harry David owns and operates 20 different orchards, spread over 100 square miles, featuring fresh yearly crops of handpicked delicious fruit, including peaches, Bosc pears and the iconic Royal Riviera® pears. Harry David offers a wide variety of options for everyday sharing and entertaining, including Moose Munch® premium popcorn, Wolferman's Bakery®, Cushman's® and Stock Yards® branded products. Harry David is part of the 1-800-FLOWERS.COM, Inc. family of brands. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

Our Commitment to Diversity

At 1-800-FLOWERS.COM, Inc., we seek to inspire more human expression, connection, and celebration -- for everyone. This means fostering a culture of inclusion where our team members, customers, and partners feel respected, valued, and empowered. We believe that embracing diversity, and celebrating the uniqueness of every individual, makes us a better company.