Creative Director Copy

The Creative Director Copy sets the tone for how Crunchyroll speaks to the world. You’ll be responsible for defining and executing our voice across campaigns platforms and day-to-day communications. As the lead for all things copy you’ll ensure our brand comes through clearly consistently and compellingly from bold campaign headlines to the fine print on a landing page.

We’re looking for a creative leader who blends brand strategy with editorial edge someone fluent in internet language and anime tuned into pop culture and obsessed with the power of words to shape emotion and identity.

This role lives at the intersection of strategy and craft. You’ll partner closely with creative directors designers and marketing leads to shape messaging for shows initiatives and the Crunchyroll brand itself. You’ll also oversee copywriters and agencies ensuring everything we ship feels distinctly Crunchyroll— and true to the spirit of the stories we champion.

• Own Crunchyroll’s voice tone and messaging frameworks across all copy touchpoints

• Evolve and adapt brand voice across campaigns content types and regional markets

• Create and maintain copy guidelines that help teams write with clarity and consistency

• Develop copy across a wide range of formats: from trailers ads and OOH to emails banners and product messaging

• Collaborate with designers marketers and strategists to craft messaging that elevates campaign ideas and brand storytelling

• Write or guide script development for AV spots trailers and content-driven creative

• Translate creative briefs into effective messaging hierarchies headlines and calls to action

• Review and edit work from freelance and agency copywriters providing clear direction and actionable feedback

• Partner with project managers to scope copy needs and align on timelines

• Ensure voice alignment across all written content including digital social ecommerce and experiential

• Balance campaign deadlines with ongoing day-to-day copy needs from across the org

• Stay fluent in digital trends meme culture and emerging storytelling techniques

• Advocate for inventive platform-native messaging that connects authentically with anime fans

• Push creative boundaries while honoring the tone aesthetic and cultural impact of the anime we promote

This role is based out of our LA office and works a hybrid schedule. 

• 10+ years of copywriting experience with 4+ years in a senior or lead role

• Strong portfolio showcasing both brand-level thinking and short-form execution

• Expertise in voice development messaging strategy and multi-platform storytelling

• Excellent editing skills and sharp attention to detail

• Experience managing or collaborating with writers and/or agencies

• Strong cross-functional communication skills

• Comfortable working across a wide variety of formats and deliverables

• Familiarity with anime and its surrounding communities

• Knowledge of content localization or writing for global audiences

The Creative Services team at Crunchyroll is a passionate group of designers writers producers and creative leaders who develop campaigns and experiences that bring anime to life. From trailers and brand storytelling to social content and events we create work that celebrates the art of anime honors its stories and connects with fans around the world. We operate across regions time zones and formats — always with a shared goal of making anime feel as vibrant and emotionally powerful as it truly is.

In addition to getting to work with fun passionate and inspired colleagues you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical dental vision STD LTD and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll  #LI-Hybrid

What We Do

At Crunchyroll we deliver what anime fans love—anytime anywhere. With the world’s largest anime streaming library we connect fans to the stories characters and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch games news events and music we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Why Work With Us

We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented ambitious people who treat each other well and believe that how we win is just as important as winning.

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