Creative Director, Lifecycle & Organic Growth
Job Description
Team: Design
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Creative Director, Lifecycle & Organic Growth in United States.
This is a high-impact creative leadership role focused on redefining how a fast-scaling consumer platform communicates with its users across lifecycle and organic channels. You will be responsible for transforming functional, transactional messaging into emotionally resonant, trust-building storytelling that improves engagement and long-term retention. Acting as the voice of the brand, you will shape how millions of customers experience communications across email, SMS, push notifications, and in-app messaging. The role sits at the intersection of copywriting excellence, product marketing, and growth strategy, requiring both creative intuition and analytical awareness. You will partner closely with cross-functional teams including product, design, growth, and customer insights to build a cohesive tone of voice from the ground up. This is a hands-on, senior-level individual contributor role with significant influence on brand perception, customer trust, and lifecycle performance.
Accountabilities:
- Lead the transformation of lifecycle and CRM communications across email, SMS, push, and in-app messaging, shifting tone from transactional to human-centered and value-driven.
- Define and evolve the brand voice across organic and lifecycle channels, ensuring consistency, clarity, and emotional resonance.
- Collaborate with product, design, growth, and insights teams to translate user behavior and data into compelling, empathetic messaging strategies.
- Develop creative frameworks and messaging systems that improve engagement, trust, and long-term customer retention.
- Own copy development for customer journeys, feature launches, and ongoing communications across lifecycle stages.
- Expand scope into broader organic growth channels, including social media and community-driven platforms, as brand voice matures.
- Use qualitative insights, customer pain points, and behavioral data to shape narratives that strengthen brand affinity and customer relationships.
- Contribute to strategy discussions on how storytelling and copy can drive measurable business and growth outcomes.
- 7+ years of experience in creative marketing, copywriting, or lifecycle/organic growth roles within consumer-focused brands.
- Strong portfolio demonstrating excellence in copywriting, tone development, and customer-facing messaging across multiple channels.
- Deep expertise in CRM, lifecycle marketing, email, SMS, and organic content strategy.
- Ability to translate complex or emotionally sensitive topics into clear, engaging, and human-centered messaging.
- Strong understanding of audience development, community dynamics, and modern social platforms.
- Experience working in fast-paced, high-growth environments with cross-functional collaboration.
- First-principles thinker with strong qualitative reasoning and customer empathy.
- Comfortable influencing analytical or data-driven stakeholders while advocating for brand and creative excellence.
- Bachelor’s degree in Marketing, Communications, or a related field preferred.
- Competitive base salary ranging from $135,000 to $185,000, plus equity opportunities.
- Comprehensive health, dental, and vision insurance coverage.
- Paid time off, parental leave, and wellness benefits.
- 401(k) plan (U.S.) or RRSP (Canada) with employer matching.
- Flexible remote work environment across multiple U.S. locations.
- Employee equity grants as part of total compensation.
- Opportunity to shape a brand voice from the ground up in a high-growth, well-funded company.
- Access to a collaborative, innovation-driven culture focused on creativity, experimentation, and impact.
Requirements:
Benefits:
Explore More
Date Posted
05/20/2026
Views
0