Creative Director LTX

Lightricks is an AI-first company creating next-generation content creation technology for businesses enterprises and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2 an open-source generative video model built to deliver expressive high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners through API integration.

The company is also known globally for pioneering consumer creativity through products like Facetune one of the world’s most recognized creative brands which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research user-first design and end-to-end execution from concept to final render to bring the future of expression to all.

We’re seeking a passionate visionary Creative Director to own and build the visual foundation of LTX end-to-end. This role is about defining a clear scalable visual system for the company and ensuring it is consistently expressed across product brand research and storytelling.

This is a highly cross-functional role: you’ll work closely with product research engineering marketing and leadership to align the entire organization around a shared visual language. A core part of the role is shaping and evolving the visual identity of the LTX-2 model itself — how it looks feels and is visually represented to developers partners and the broader ecosystem.

The ideal candidate combines deep graphic design expertise with strong systems thinking and technical curiosity — someone who can translate complex AI technology into a cohesive recognizable and inspiring visual identity that scales with the company.

• Define build and maintain clear visual guidelines for LTX — including brand principles visual systems and design standards that can scale across teams products and use cases.
• Own the visual identity of the LTX-2 model shaping how the model is visually expressed across documentation demos product surfaces partnerships and storytelling.
• Lead the creative direction and visual language across product brand research communication and marketing ensuring consistency and clarity across all touchpoints.
• Work in close partnership with product research engineering and marketing teams to embed the visual system deeply into how the company operates — not as an external layer but as a shared language.
• Translate complex technical concepts and AI capabilities into clear expressive visual narratives that make the technology accessible and inspiring.
• Stay hands-on: design prototype and iterate on key visuals setting a high bar for craft and execution.
• Build mentor and inspire a multidisciplinary creative team while also empowering non-design teams through strong guidelines and frameworks.
• Collaborate with company leadership to ensure the visual identity supports long-term product strategy positioning and brand growth.

• You are an experienced creative leader with 8+ years of hands-on design experience shaping visual identity and creative direction across digital products platforms or technology-driven brands.
• You think systemically — with proven experience building visual guidelines brand systems and scalable design frameworks that enable consistency across large cross-functional organizations.
• You bring deep hands-on design expertise and strong creative judgment — you are first and foremost a designer who leads through craft not just a creative manager.
• You are comfortable working across the entire company influencing product research engineering marketing and leadership through clear confident visual direction.
• You have experience owning and managing wide design operations — including processes workflows standards and collaboration models that allow design to scale without losing quality.
• You are technically fluent and creatively curious with a strong interest in the intersection of design AI and emerging technologies. You can translate complex technical capabilities into expressive and coherent visual systems.
• You understand how generative AI and creative technology are reshaping visual design and have worked hands-on with modern design production and AI-powered tools.
• You are a collaborative partner and clear communicator able to align diverse stakeholders around a shared visual language and creative vision.
• You lead by doing — setting a high bar for visual excellence and inspiring others through example.
• Proficient in Figma Adobe Creative Suite and modern AI and 3D design tools.

This role requires deep hands-on design experience and proven ownership of wide design operations. Candidates whose background is primarily in marketing execution or campaign management without a strong foundation in visual design systems craft and scalable design operations will not be a good fit.

We are looking for an experienced designer who leads through design builds visual frameworks establishes and runs effective design operations and sets a consistently high creative bar across the organization.

• Join a company where creativity is the core of our mission - not a department. At Lightricks the role of Creative Director carries unique weight and meaning shaping how innovation itself is expressed.
• Shape the creative identity of one of the most ambitious AI companies redefining how visual creation comes to life.
• Collaborate with visionary minds across design research and technology - working at the intersection of creativity and innovation.
• Contribute to LTX-2 and future-generation creative models that expand the boundaries of what’s visually and technically possible.

• Expected salary range is 225000-270000$ annually. Actual compensation will vary based on a candidate’s qualifications experience and other relevant factors.
• Stock options.
• Health/dental/vision with majority of premiums paid by the company.
• 401k with company match (up to 4%).
• $3000 per year provided for lunch.
• $1000 Yearly Learning Development and Wellness budget.
• Work from home stipend.
• 21 Days of PTO.
• Birthdays off! Take a free day off during your birthday month to celebrate.
• Talented teammates and a strong work culture supporting a healthy work-life balance.

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What We Do

At our core is LTX- an open-source generative video model built to deliver expressive high-fidelity video at unmatched speed. It powers our own products and a growing ecosystem of creative partners worldwide. We're one of the few companies globally building our own multimodal foundation models competing directly with the world's largest AI labs. Startup speed. Experienced leadership. A product people already love. Backed by a proven business model and unicorn-scale resources.We were founded by four computer-science PhDs who never stopped thinking like researchers. That mindset still defines us: deep technical ambition a bias toward building and a belief that the best creative tools haven't been invented yet.The team has done it before. Lightricks' suite of apps including the famous Facetune has over 500 million downloads worldwide and has won numerous prestigious awards including Apple's App of the Year the Apple Design Award and both Apple and Google Play's Best of the Year.What makes us "us" - At LTX innovation starts with people not buzzwords. We move fast speak plainly and take real ownership. Impact here comes from passion curiosity and initiative and from raising the bar for yourself and the people around you. We believe the best work happens together. The culture here is genuinely collaborative people share knowledge back each other up and win as a team. When things click everyone feels it.You'll have what you need to do your best work: unrestricted access to compute tools and resources. We're AI-native in practice- first access to the latest models real infrastructure and a team that learns together in real time. We move at the pace of AI not just in what we ship but in how we think and work. Priorities shift the market moves and we move with it. If you thrive on change adapt quickly and want to be part of a team that keeps up you'll feel right at home. We build break iterate repeat. What matters here is how you think what you're curious about and where you want to go.