Creative Lead

Creative Lead

Position ID: req43321

Sector: Commercial & Consumer Journey

Functional Area: Marketing

aLocation: Charlotte Office, 10200 David Taylor Dr, Charlotte, NC 28262-2373 USA

Number of Openings: 1

Employment Type: Permanent

POSITION DESCRIPTION:

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Join us in our exciting quest to build the future home.

All about the role:

In this role you willbe reporting to the Global Head of Creative for Electrolux Major Appliances NAand will be based in Charlotte, NC. The Creative Lead plays a critical role inthe Global Content Team in overseeing the creation of campaign content. Themain brands are Frigidaire and Electrolux, which operate in the NA market, butas a part of Global team you may be working on project on brands that operatealso on other markets.

What you'll do:

In this role you will both design and create content across the consumer journey, drive the creative production of great inhouse creatives in close collaboration with the rest of the Global Content Team, and managing external creative agencies. You will be responsible for hands on designing strong creative assets across the consumer journey: digital landing pages, digital banners, print assets, social posts, and other creative assets as needed.

Other responsibilitiesmay include:

• Provide hands-on art direction to image, video, audio producers and copy writers in the content team and external agencies, throughout the production process, to ensure the right brand expression in creative delivery.
• Guidance to copy writers in terms of brand tone of voice.
• Own the creation of brand-environments, such as kitchens designs and laundry rooms, propping design and selections, used in content productions, physical or virtual.
• Lead the creative development of content guidelines for images, moving media and audio based on the brand guidelines in collaboration with the rest of the Global Content Team and Global Brand Team.
• Work alongside touch point experts (for example social, e-commerce,) to understand technological developments that influence content and drive creative expressions to leverage on it.
• Manage agencies with content creation and productions. Brief agencies, manage feedback rounds with internal stakeholders, negotiate offers and manage budgets.

Who you are:

You have a strong background in Graphic Design. You have experience in being able to translate brand guidelines to hands-on art direction choices. You are comfortable to art-direct on set on its styling, props, people, and food during shoots. Your strengths include being a great collaborator with the ability to influence key stakeholders. You are a creative thinker with a passion for marketing, consumers, and brands. You possess a high attention to detail with a strong problem-solving mindset. You can work independently as well as collaborate with others. You bring a positive attitude wherever you go and cultivate that within your teams.

Qualifications Required:

• Bachelor's degree, preferably in Marketing or the Creative Arts
• 5+ years of experience with graphic design and image, video, audio, and copy production as a producer and creative lead.

As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.

Find more on:

Electrolux North America: https://www.linkedin.com/company/electrolux/life/northamerica/

Electrolux Home Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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COMPANY DESCRIPTION

Electrolux is a global leader in home appliances and appliances for professional use, based on deep consumer insight. We offer thoughtfully designed, innovative and sustainable solutions, developed in close collaboration with professional users. The products include refrigerators, ovens, cookers, hobs, dishwashers, washing machines, vacuum cleaners, air conditioners and small domestic appliances.

Under esteemed brands including Electrolux, AEG, Zanussi, Frigidaire and Electrolux Grand Cuisine, the Group sells more than 60 million products to customers in more than 150 markets every year. In 2015 Electrolux had sales of $14.7 billion ($5.1 billion in North America) and 58,000 employees.

Electrolux has been doing business since 1919. The headquarters are located in Stockholm, Sweden, and the Electrolux share ELUXb is listed on Nasdaq OMX Stockholm.