Creative Lead, Copy

As the Creative Lead, Copy at Material Bank, you will play a vital role in leading and elevating our creative excellence. Reporting to the Co-Chief Design Officers, you will be responsible for developing the verbal identity of our brand, crafting compelling copy, and overseeing the execution of full-scale integrated advertising campaigns. Your creative vision and leadership will help shape meaningful engagements between our brand and our rapidly-growing extended community. This is a strategic and hands-on role that requires exceptional creative skills, a collaborative mindset, and a passion for innovation.

What you'll do:

• Bring a passion for crafting work and digging into the details
• Remain adaptable and comfortable with change
• You will be the primary point person for all messaging copy-related initiatives across channels
• This role requires an expert command of grammar and style
• You will be the subject matter expert for content related to customer engagement and acquisition campaigns, as well as new product launches and subscriptions initiatives
• You will act as the voice of our brand with a deep understanding of the voice of our customers
• While you will execute on developing messaging and copy for the brand, you will also help to build the Content Marketing organization within the organization
• You will play a critical role throughout the customer journey from product naming and positioning, packaging and detail page creation, through to brand content, advertising copy for paid media assets, including search and social, email content
• You will also help create mechanisms that help non-writers access and implement accurate messaging across channels and mediums
• Lead the development and execution of best-in-class creative brand campaigns, ensuring their conceptualization and delivery
• Generate groundbreaking creative ideas and bring them to life independently, while also managing and approving the work of your assigned creative team
• Drive the evolution and innovation of our creative messaging strategy in the market, effectively representing the voice and tone of the Material Bank brand
• Foster a respectful and collaborative environment that encourages the best ideas and contributions from the creative team
• Define and establish campaign creative best practices, enabling the creation of compelling narratives
• Ensure the production of high-quality copy and facilitate effective communication among creative teammates, agency partners, production companies, and external clients

What you'll bring:

• Minimum of 10+ years of relevant experience leading global brand campaigns, ideally with a combination of advertising agency, creative studio, and in-house experience
• Impressive portfolio showcasing best-in-class campaign work
• Demonstrated success in leading multiple cross-media campaigns
• Strong conceptual and brainstorming skills, taking the lead and actively participating in creative sessions
• Ability to translate market research, data, and strategic insights into creative solutions
• Flexible and dependable, capable of adapting to evolving project requirements

What you’ll get from us:

• Our people: If you thrive in an inclusive, innovative, and fast-paced organization, look no further! You will get to work alongside some of the brightest minds - Join a genuinely fun and supportive workplace where we keep our employees consistently engaged through internal communication and corporate events 
• Relaxation and Celebrations: Generous PTO, Sick Days, Paid National Holidays, and even more (ask us about this when we connect). 
• Health Benefits: We contribute to your medical, dental, vision and short-term/long-term disability plans and have a strong employee assistance program. 
• Plan for your Retirement: 401(k) eligible after your first 90 day's employed!
• Giving Back: We sponsor multiple events throughout the year to help out our communities. You will receive time off to give back as well. 
• Growth: We’ll help you take your career to the next level. We want you to be creative and take initiative which will allow you to grow and create within the company. Most importantly, be the best at what matters! 
• Flexible Work Schedules: With business units and employees across the globe, Material Technologies has embraced a hybrid working model allowing department leaders to decide on the best approach for their respective teams, whether that be remote, in person, or a little of both.