Creative Social Strategist

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities

IBM is in search of a Creative Social Strategist to oversee the building and evolution of @IBM presence across all social platforms. Inclusive of product culture and business priorities.

As part of the Global Social Media & Influence team you are responsible for translating our brand story across the @IBM social channels- adapting per platform audience internal priorities and culture. In this position you will play a key role in building informed (by business research and culture) net new creative social strategies in partnership with teammates and cross-functional partners and driving through to execution and measurement; you will be working in lockstep with in-house creative resources to build and feedback on supporting creative.

Job Responsibilities Include:

· Develop and implement social media strategies that align with the organization’s marketing and communications objectives. This involves understanding key platform strengths researching audience building a strategy pitch and supporting tactics.

· Monitor and measure social media performance. Analyze data and use it to optimize social media strategy over time.

· Stay up to date on social media trends and best practices across all key platforms (LinkedIn Reddit Instagram TikTok) . Knowledgeable about emerging platforms and tools in order to provide feedback and adapt content while building tactical plans.

· You have a keen understanding of how to connect business priorities to culture through intentional social storytelling

· Build relationships with key platform partners to remain up-to-date and a point person for social in the broader org

· Manage internal stakeholders invested in campaign specific plans

Creative Resource Management:

· Provide confident feedback on creative copy and social strategy to internal creative resources

· Play ownership role in partnering with creative resources during pivotal marquis brand moments- from briefing project management creative feedback stakeholder management and execution.

Required Technical and Professional Expertise

5+ years of relevant experience in social media either in-house or at an agency

3+ years of relevant experience in creative roles in social media

Experience leading creative brainstorms pitching and executing ideas from start to finish

Experience working with creative resources

Experience building compelling social marketing strategies

Preferred Technical and Professional Expertise

Outstanding communication and organizational skills

Deep knowledge of social media landscape from a brand POV and ability to advise accordingly

Experience managing cross-discipline stakeholders