Creative Strategist

On Board Experiential 

On Board Experiential (OBE) is an award-winning, full-service, experience-led agency that creates meaningful brand experiences worldwide. We work out of our homes and physical offices in San Francisco, Los Angeles, and NYC, or wherever our adventures take us! Our clients include Nike, Meta, JPMorgan Chase, Cheez-It, Mrs. Meyer’s Clean Day, and SEPHORA, to name a few. We know, "Cool, cool, but what’s it like to work at OBE?" We thought you'd never ask. Event Marketer has recognized OBE as one of the best places to work in events and well, we couldn't agree more. 

The most important part of our business is our people. They are hardworking, brave and make magic happen on the regular. But under each majestic exterior is a human deserving of a healthy work-life balance. That’s why we believe in recovery days, happy hours, friendly but competitive fitness challenges, company retreats and agency yearbooks.  

We conduct open meetings to facilitate discussions that heal, inspire, and bring us closer. We encourage each other to bring our whole selves to work. We want to hear about your lived experiences and unique perspectives. We don't just want you to be unapologetically you: it's part of the job description. 

SUMMARY OF POSITION 

The Creative Strategist is a key member of the Creative team, focusing on driving the development of insightful, big ideas that exceed client expectations, achieve results, and win business for the agency. The Creative Strategist demonstrates an ability to conduct timely, relevant research and generates strong insights to drive creative thinking. This person must show an affinity for creative ideation, leading and contributing to brainstorms and concept development, and sticking with a project to ensure success throughout the process.  

The Creative Strategist will drive concept development for select digital or experiential projects and RFPs, while working in collaboration with other Creative team members as well as cross departmental teams.  

ESSENTIAL JOB FUNCTIONS 

RESEARCH & INSIGHTS 

• Conducting research from various sources, including primary research (such as focus groups and interviews) and secondary research from databases and industry sites. 
• Synthesizing this research into digestible outputs, for use on projects, RFPs, and client presentations, to name a few.  
• Proactively researching client brands and industry trends to support Creative and Account teams in building organic and new business opportunities.  

RFP RESPONSES & CONCEPT DEVELOPMENT 

• Developing measurable objectives and Key Performance Indicators (KPIs) to help ground and guide overall concept and proposal development.  
• Identifying key insights for creative concepting and brainstorms.  
• Contributing to the development of big, brave creative ideas as part of RFP responses and Concept Development phases of won business.  
• Crafting well-articulated plans and points of view, including comprehensive pitch decks for select opportunities and projects that include clear insights, strategies, and creative concepts in a thoughtful, compelling, and cohesive storyline. Support more senior Creative team members in this process for large opportunities and projects. 
• Participating in client presentations and pitches as needed.  

MEASUREMENT & ROI 

• Developing Measurement Plans for new and ongoing proposals and projects, discerning measurable objectives and Key Performance Indicators related to hose objectives, as well as identifying data collection methods for capturing data related to each KPI.  
• Supporting the Account team in collecting and analyzing KPI-related data in efforts to calculate ROI/ROE and provide insightful recommendations to improve and optimize our project executions.  

OBE MARKETING SUPPORT 

• Monitoring industry trends for the agency (experiential and marketing trends) to share out internally as well as contributing to external agency thought leadership. 
• Assisting Marketing Manager and New Business teams in creating targeted capabilities presentations for specific clients by leveraging case study library and capabilities overview.  
• Contributing to OBE Social Media presence in collaboration with Marketing Manager and Digital Content Marketing Manager. 
• Supporting internal brand marketing initiatives in collaboration with VP People & Operations as needed. 

DAY TO DAY TASKS COULD ALSO INCLUDE: 

• Overall Strategy & Creative team support 
• Participating in client discovery calls 
• Presenting agency capabilities using strong storytelling skills. 
• Copywriting support for both internal and project-specific deliverables (i.e., email marketing copy, signage copy support, etc.) 

DESIRED SKILLS AND EXPERIENCE 

EDUCATION 

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or equivalent 

EXPERIENCE 

• Minimum of three to five years’ experience in an advertising/marketing environment. 
• Experience generating ideas, concepts and overarching strategy for advertising or brand experiences, such as events & tours, social media campaigns, and innovative interactive & experiential programs. 
• Advanced education degrees will be considered to supplement the candidate’s work experience.  

KNOWLEDGE, SKILLS, AND ABILITIES 

• Excellent research and insight development skills.  
• Strong copywriting and copyediting skills.  
• Excellent client presentation skills.
• Strong understanding of 360 marketing campaigns, including social media, out-of-home, and guerilla tactics.
• Deep knowledge of brand positioning, including awareness and consideration cycles.
• Familiarity in working with and contributing to Brand Guidelines and Style Guides.
• Up to date on current media, industry and consumer trends that affect audiences.  
• Ability to collaborate with cross-functional teams, including designers, producers, account managers, technologists, and more.
• Interest in and ability to Art Direct preferred but not required. 
• Interest in athletics and sports marketing preferred but not required. 

OTHER QUALITIES AND SKILLS 

• Strong work ethic and ability to thrive in and enjoy a fast-paced, dynamic work environment.  
• Entrepreneurial spirit with the ability to work as part of a team as well as independently.
• Ability to travel and work occasional non-traditional hours (nights and weekends) as needed.  

Compensation Range: $75,000 - $105,000 annually. This is the pay range OBE believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on level of experience, relevant skills, professional certifications, market pay, and demand for the role. OBE reserves the right to modify this pay range at any time. For the permanent full-time role, Benefits include: medical/dental/vision insurance, employer paid basic life and personal accident insurance. Also included: Annual Profit Sharing/Bonus Plan based on the company’s performance and your individual performance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, PTO, STD/LTD insurance benefits. 

On Board Experiential is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.