Creative Strategist

About the Position: We are looking for a skilled and performance driven Creative Strategist to join our team. In this role, you will shape data-informed creative strategies that set the foundation for high-level & impactful client campaigns. You’ll lead the development of strategic direction, aligning with client objectives, brand guidelines, and audience insights to craft cohesive creative briefs. Your expertise will guide the creative vision, support cross-platform concept ideation, and ensure performance alignment. Additionally, you’ll serve as the strategic voice throughout the creative process, refining and presenting the strategic rationale to clients and ensuring all creative outputs align with their brand and campaign goals.

What you'll do:

• Plan and execute performance-driven creative and messaging strategies across digital channels (e.g., FB, IG, TikTok, YouTube, Display, etc) for multiple clients 
• Act as the creative lead in client and internal meetings to present and discuss creative concepts, ad performance, and optimization strategies
• Pitch testing strategies, provide overall creative direction, create and finetune concepts, and give feedback on scripts and final deliverables
• Work with 3–4 clients at any given time, maintaining an in-depth understanding of each client’s unique goals, brand guidelines, and marketing strategies.
• Stay informed on market trends, competitor strategies, and consumer behavior to provide valuable insights that help shape the creative strategy and improve campaign performance.
• Utilize data insights, performance metrics, and market feedback to continuously refine and optimize creative campaigns for maximum impact and engagement with ad iterations.

You have:

• Ability to generate innovative, impactful, and topical creative ideas across various platforms and formats (FB, IG, TikTok, YouTube, Display, etc.). Familiarity with UGC creation a plus
• Strong understanding of performance data, market & media trends, and A/B test results to drive creative decision-making and improve ad performance. 
• A growth mindset, constantly analyzing how our clients can develop engaging campaigns and content across all audiences
• An ability to persuasively communicate strategic insights to clients and internal teams.
• Team player who can manage multiple projects while maintaining a collaborative spirit
• Ability to manage relationships with multiple clients, balancing creative priorities and maintaining consistent, high-quality delivery.
• Experience: 3+ years of experience in creative strategy, marketing, or advertising, with a proven track record of delivering results-driven creative campaigns.
• Strong understanding and experience with Facebook Ads manager
• Proficiency in Monday.com, Google Suite, and Motion
• Flexible, Self-Motivated, Diligent, and Collaborative   to navigate and thrive in a startup environment

What we offer:

• A hyper-growth startup environment where your work has a real impact on the company.
• Consistent clarity and context from management, who are accessible to everyone.
• 100% remote work, collaborating with a talented team distributed across the globe.
• Competitive salary
• Budget for training
• Flexible paid time off