Creative Strategist

The Big Picture

DigiSay Group is a media tech company that started in 2010 focusing initially on creator services including content management and distribution. Today DigiSay acts as a media group with subsidiaries providing end to end services around the content life-cycle from inception to monetization. DigiSay aims to focus on the media sector from a technology, production, and venture building perspective.

About PDS

Purpose Driven Studios is a creative agency on a mission to transform mindsets through digital content. We strive to inspire growth, educate, and provoke thought through engaging videos, advertisements, podcasts, and more. Our goal is to empower individuals and organizations to embrace new perspectives and unlock their full potential.

Job Summary 

A Creative Strategist combines creativity with strategic thinking to develop impactful campaigns and brand initiatives. They bridge the gap between creative concepts and business objectives, using insights into market trends, audience behavior, and brand identity to craft compelling stories and experiences

Main Responsibilities

Campaign Development

• Developing innovative campaigns, podcasts and shows ideas aligned with brand goals.

Audience & Market Analysis 

• Analyze data and audience insights to guide creative direction 

Cross-Functional Collaboration 

• Work closely with teams across marketing, design, and product to ensure cohesive and well-rounded project outcomes.

Brainstorming & Ideation 

•  Lead brainstorming sessions and guide concept development, fostering a collaborative and creative environment.

Industry Trends 

• Stay up-to-date on industry trends and emerging platforms to create forward-thinking and relevant content.

Production & Post-Production Oversight 

• Oversee the production process from start to finish, including post-production, script writing, directing to ensure the highest quality of content offline and for digital usage

Work Arrangements

• Working Hours: 8 hours.
• Working Type : Hybrid 
• Days Off: 2 days per week
• On-Site Work: Required based on business needs

Ideal Profile

Education A Bachelor's degree in Marketing, Communications, Business, or a related field is required. A Master's degree is a plus.
Experience +7 years of hands-on experience in distribution music and entertainment content.
Linguistic Skills English - Arabic
Computer Skills Word – Excel - PowerPoint

Creative Strategist combines creative vision with analytical thinking, crafting campaigns that are innovative, effective, and backed by data.
These skills allow the strategist to drive campaigns that meet strategic goals, engage audiences, and deliver measurable results.