Creative Strategist

About the role:

We are seeking a Creative Strategist with a passion for crafting compelling digital ad campaigns. As a strategist, you will play a critical role in shaping and executing data-driven creative strategies that drive results for our clients. You’ll work closely with our cross-functional teams in Post-Production, Production, and Strategy to deliver ads that not only engage but also convert. This role offers the opportunity to work on diverse projects in a fast-paced, collaborative environment.

About us:

BM Digital is the leading digital marketing firm. Our mission is to inspire people and brands to make an impact by using creativity, media, and innovation. We believe the best way to do that is by fostering a community of inclusion where every employee has the chance to become their best creative and professional self. BM Digital has global offices in San Francisco, New York, London, and Hong Kong.

We work with celebrities like Cardi B, Justin Bieber, Snoop Dog, Messi, Vanessa Hudgens, and tens of thousands of micro-influencers and content creators on all major platforms.

Responsibilities:

• Developing performance-driven creative strategies using data insights, research, and creative direction.
• Conducting platform analysis on Meta Ads Manager, TikTok Ads Manager, and other key platforms to understand ad performance and optimize creative strategies.
• Researching consumer behavior, products, and competitors to inform creative direction using basic tools and resources.
• Collaborating with Production and Post-Production teams to produce visually aligned video and static image ads.
• Writing compelling scripts and copy for both video and static ads that align with the creative strategy.
• Providing constructive feedback on ad concepts, ensuring consistency with the overarching creative strategy.
• Executing feedback from your Strategy Lead and applying those insights to improve campaign outcomes.
• Analyzing creative test results and using data-driven insights to iterate and improve ad performance.
• Supporting weekly strategic account planning for 1-2 clients under the supervision of your Strategy Lead.
• Identifying top-performing creative concepts using data and creative analysis to drive strategic recommendations.
• Staying current with social media trends and identifying emerging concepts that can be leveraged for new campaigns.

This might describe you:

• 3-5 years of relevant experience in social media digital advertising.
• Experience in verticals such as beauty, fashion, or consumer products is highly desirable.
• Strong understanding of paid social or direct response ad strategies. (Work/writing samples are a plus!)
• Analytical mindset with the ability to interpret data and apply insights to creative executions.
• Excellent written and verbal communication skills, with the ability to convey complex ideas clearly.
• Strong project management abilities, including managing multiple projects in a fast-paced environment.
• Hands-on experience with Facebook Ads Manager; experience with other platforms like TikTok, YouTube, or Snapchat is a bonus.
• Familiarity with Google Suite (Gmail, Docs, Sheets, Slides).
• A deep understanding of social media platforms (Instagram, TikTok, Facebook) and how to create content that resonates with users.
• Ability to adapt quickly to changing priorities and work under tight deadlines.

Location & Details:

You’ll be working in our office located in Kaunas. This is a full-time role.

Compensation:
1,500-4,000 EUR a month, depending on experience, with opportunities for growth as the company expands.

This role is a contracted role, candidates should be prepared to operate as self-employed contractors. 

How to apply:

Step 1 - Submit your details via the “Easy Apply” option above

Step 2 - Complete our Assessment Test
Step 3 - Have an interview call with our hiring manager