Creative Strategist & Operations Senior Manager
Job Description
CookUnity is the first chef-to-you marketplace connecting the country's most talented chefs with eaters (consumers). We're changing meal delivery by bringing small-batch, restaurant-quality meals to eaters across the country. Every week, a diverse collective of all-star chefs craft their signature, ready-to-eat dishes for an elevated at-home dining experience.
CookUnity is home to more than 100 of NYC, LA, Austin, Chicago, Atlanta, Seattle and Miamiβs most inspired and innovative chefs. Through a weekly subscription, eaters can select from a diverse, ever-changing menu of hundreds of hand-crafted meals. Our chefs create dishes that cater to a wide variety of palates and dietary preferences, so the best part of dining out can be enjoyed by everyone.
Delivering more than 1M meals per month and growing 3x YoY, CookUnity is also helping improve the livelihood of working chefs, tripling their income, enabling the growth of their own teams and personal brands. And believing that healthy food fuels stronger communities, CookUnity partners with Food Bank For New York City, the city's major hunger-relief organization, working to end food insecurity across all five boroughs.
The Senior Manager, Creative, Performance Marketing is responsible for leading a team of digital performance creatives & driving efficient user growth. You will partner closely with our Creative Director, Brand Marketing & drive the conceptualization, development and execution of digital ads for channels like paid social, display, and paid search. You will also collaborate with our talented leadership and teams across Product, Portfolio and Paid Media.
Responsibilities- Own the creative testing framework. Ideate, create, test, analyze, repeat.
- Interpret data reflecting consumer behavior across the paid social ecosystem to iterate existing content, continually optimizing performance across multiple metrics
- Aggregate and synthesize Facebook Ads Manager data and apply what the metrics are saying to come up with creative concepts that will move the needle and capture the right audience.
- Repeat the process to continuously increase ad performance: CTR, CAC and LTV. Measure effectiveness of advertising & develop optimizations strategies for improving performance by channel
- Partner with our Creative Director to write compelling campaign briefs.
- Work with video and photo editors to create multiple ad variations to be tested.
- Analyze your campaign results and collaborate with the Creative Director and Producer to create more ads taking into consideration the winning elements of your previous batch.
- A successful and experienced leader in the Performance Marketing space within an agency or in-house, with experience managing large-scale accounts, writing and producing creative for social media paid advertising
- Passionate and obsessed with performance marketing
- Proficient understanding of performance marketing channels & user acquisition KPIs
- Proven success in developing campaigns across all established and emerging ad platform. The ability to talk about the strategy that informed each campaign you worked for. Ideally, if you have a portfolio we would like to see it!
- Ability to thrive in a fast paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high priority initiatives
π©Ί Health Insurance coverage
π We grow, you grow: Stock Options Plan granted on Day 1
οΏ½ 401k Plan
π Unlimited PTO policy and paid holidays off
π£ Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
π― Compassionate Leave: 3-5 days each time the need arises
π₯ A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
π§π½ββοΈ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
π©πΎβπ« Personalized Spanish coach
π Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
If youβre interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!
CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.
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Date Posted
06/18/2023
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3
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