Creative Strategist, Tumblr

About This Role

Tumblr is looking for a socially savvy Creative Strategist who can translate the conversations, trends, and creative aesthetics of the platform into storytelling. To succeed, you’ll need a healthy mix of curiosity, collaboration, and creativity.
You will be part of a team focused on driving direct revenue via advertiser partnerships that leverage Tumblr’s unique audience, media solutions, Creatrs network, marketing initiatives, and new product offerings (ie. Merch, digital goods, Communities). As a Creative Strategist, you will help our team, our prospects, and our advertisers better understand the Tumblr audience and position Tumblr to agency and brand advertisers as a must-buy.

Who You Are: 

• Deep knowledge of Tumblr, internet culture, and social media trends. 
• Are tapped into where internet culture meets digital marketing, and can effectively communicate the unique value of Tumblr to our brand partners and their agencies. 
• 5-8 years experience in creative strategy roles within social media, and/or agencies and/or creative studios. 
• Able to navigate creative tools keynote/slides, Photoshop, gif/video editing.
• Strong written and visual communication skills. You excel at creating compelling audience stories, with insights, observations, and lived experiences
• Creative, flexible, and with a growth mindset. You are comfortable showing your work-in-progress, and welcome creative feedback to help you land on the best ideas.
• Strong and deadline focused multitasker, who can manage your own work while never passing up an opportunity to help out a colleague
• Are comfortable working in a fast-moving and evolving environment.

Primary responsibilities:

• Create both big ideas and creative tactics that tap into audience behaviors and trends, while delivering against the advertiser brief.
• Build copy and communications that reflect Tumblr’s unique brand of internet weirdness. 
• Ability to pitch and sell concepts to internal stakeholders and clients.
• Design decks, assets, and other marketing materials to support sales efforts.
• Support Account Management in the execution of the creative elements and deliverables of sold campaigns.
• Work with our Creator Partnerships Manager to oversee the artist selection, concept approval, and creation of custom campaign assets. 
• Support all Brand Partnership efforts to educate the market, and evangelize Tumblr as an effective organic and paid media channel for brand advertisers. 

Salary range: $120,000-$180,000 USD.  Please note that salary ranges are global, regardless of location, and we pay in local currency.

We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated.

This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves.