Creative Strategy Director (Google)

The Creative Strategy team at Essence provides the constraints necessary for creative ideas and executions to thrive. You’ll do that by being:

• Relentlessly curious in your approach to data and research
• An extreme reductionist in finding a singular and potent insight
• Innately inventive in your ability to translate strategic territories into creative media ideas and thought starters
• A world builder for creative concepts to ensure ideas stretch to meet the demands of a fragmenting media landscape

As Creative Strategy Director, you will play a pivotal role in isolating strategic territories for creative media - including custom partnerships, content programs, and new data-powered dynamic solutions.

You will spend most of your time working with the Experience team - Essence’s Creative, Content & Innovation department. As well as other creative agency partners, our Media teams, and Client Services.

Your focus will be on developing and leading strategies for new, innovative digital advertising products (eg. dynamic creative in display, social, and video). As well as define the role and opportunity for media partnerships and branded content.

Day to day, you’ll be working with senior clients and internal stakeholders to lead and collaborate on high-profile briefs. A lot of what we do is new and unknown. You’ll get to be a part of many industry-defining initiatives. We work fast and always in collaboration.

A bit about yourself:

• At least 8+ years of experience from a full-service advertising, digital creative agency or in-house creative department 
• Prior experience in Strategy or Insight roles with a proven record of gathering data for insights and generating strategic frameworks
• A passion (and an eye) for good creative work
• A constant interest in culture and marketing trends
• Strong influential skills, confidence in client meetings and a proven ability to sell (not just craft) strategies
• An understanding of (digital) media planning and how data can power creative executions
• Working knowledge of Strategy tools (YouGov, Warc, Insights Finder, Mintel, etc..)