Creator & Content Marketing Manager

MoneyLion is building a game changing approach to personalized money advice using the best creators and new mediums for how we consume content to deliver a product experience that fulfills the promise of being the go-to money app. Creators today fill all kinds of education gaps across every social media platform but the right knowledge at the right time for the right person is far from being delivered. This is evident across the financial literacy gap, where creators and the content they produce has stepped in to fill the education void in one of the biggest factors in our lives; money. This is where you come in.

Money is an experience and the way we consume content around money must change along with it. Tapping into culture and conversation and working alongside our social, brand and influencer marketing teams, you’ll be charged with driving the RTB’s and go to market strategy for this top tier initiative. We are a group of smart, collaborative marketers who are passionate about our products.  

MoneyLion’s platform offers an array of innovative products, features and programs to help hard-working Americans achieve their financial goals, no matter what situation they’re in – including mobile banking, cash advances, personal loans, credit building, investing and more.

This is a great opportunity to join a fast-growing and innovative technology company focused on empowering hard-working Americans to take control of their finances.

This position is a Hybrid role with 3+ days in New York, NY and/or Jersey City.

Key Responsibilities:

Go-to-Market

• Create cultural experiences that create mass market appeal to the RTB’s of our content and creator program alongside our brand initiatives.
• Lead Go-to-Market strategies and ongoing customer growth activities to bring new or enhanced consumer products, features and programs to market. 
• Define omnichannel infrastructure, manage, and execute comprehensive marketing strategies for new and existing product initiatives including audience definition, product positioning, communications architecture, and launch strategy.

Product Discovery

• Represent the voice of the customer in the product discovery phase by conducting market and user research, analyzing the competitive landscape and consumer trends to inform product development.
• Partner cross-functionally to define product vision, strategy and contribute to roadmap planning.

Growth

• Evaluate product market fit through ongoing user and competitive research, and identify growth opportunities to experiment, optimize or propose changes based on product/feature adoption and utilization rates.
• Lead and execute in-product promotion strategy to meet business objectives including acquisition, onboarding, engagement, retention and reactivation.
• Keep a pulse on the competitive landscape in the financial technology space and incorporate learnings into customer growth initiatives.
• Partner closely with Brand, Creative and Lifecycle teams by developing briefs to activate marketing strategies, providing thoughtful and insights-driven feedback.
• Take a data-driven approach to campaign strategy focusing marketing investments on the most impactful outcomes and specific KPIs.
• Help define and operationalize the Product Marketing function alongside the company’s leadership.

About You

• 5+ years of Product Marketing experience, or managing end-to-end marketing campaigns for acquisition and engagement in the B2C space.
• Preferred:  Consumer-driven technology space, Consumer apps or products and/or startup environment.

You are… 

• Passionate about the FinTech industry, customer-obsessed and thrive in fast-paced environments!
• A natural storyteller with the ability to apply a customer-centric approach to build messaging and value propositions for new products, features and/or programs. 
• Results-driven, with a passion for using data to build marketing initiatives that solve business and customer problems (balancing your right and left brain!)

You have…

• Strong business acumen with experience in setting quarterly OKRs, aligning business objectives with marketing initiatives and setting KPIs to measure success.
• Experience in stakeholder management with the ability to bring cross-functional teams together to influence product strategy and roadmap planning. 
• The ability to manage multiple projects simultaneously with competing priorities/deadlines, while staying hyper-organized.