Creator Marketing Manager

About the Team
Miro is the leading visual workspace for innovation and is used by over 50 million people worldwide. The Community team is dedicated to our super users, creators, and advocates. We amplify their voices to encourage and inspire more people to share their ideas on Miro and create the next big thing.
About the Role
Millions of people love Miro - they're super fans who express their passion by sharing templates, ideas, and workflows every day. We're looking for a Creator Marketing Manager who will be responsible for developing and growing a scaled process for more of these fans to publish their creations on Miroverse, our library of community-made Miro templates (miro.com/miroverse).
You'll audit our existing content production process, identify opportunities for improvement, and develop long-term, scalable solutions that allow Creators to easily publish their work while maintaining content quality along the way. Your success will be measured by NPS, web traffic, UGC production, and Creator growth.
You'll also help develop strategies for supporting and empowering Creators in bringing their ideas to life with one-to-one support and educational content. Experimentation, agility, and a solution-oriented mindset are important to success in this role.
You'll be reporting to the Head of Creator Labs and together, we'll be building remarkable customer experiences on channels that scale.
What you'll do
You'll do well in this role if you're a marketing expert that can:

• Audit Miroverse template (UGC) submission, review, and publishing flow to propose and execute solutions for improved efficiency and scale
• Own Creator support throughout the template publishing process, ensuring appropriate SLAs are met with top tier service (measured in NPS)
• Prioritize content quality by maintaining and training on editorial standards and SEO best practices
• Identify opportunities to enable and empower Creators to build and submit successful content
• Vet and manage production resources such as third party content vendors, balancing the need for high-quality content production and velocity
• Assess opportunity and requirements to propose localization strategy for accepting global template submissions
• Develop an editorial calendar that will help us incentivize UGC at the right moments
• Work cross-functionally to share insights about our Creator audience and their needs
• Monitor industry trends and leaders to seek inspiration from UGC and Creator communities that work
• Gain partner consensus and be responsible for cross-functional teams from project start to finish
• Synthesize marketing research and insights into action

What you'll need

• 4+ years of content, product marketing, or growth experience
• 3+ years of experience in marketing experimentation
• Experience interfacing directly with Creators, clients, or customers
• Experience scaling content processes (ideally experience with UGC)
• Experience creating high-quality digital content against SEO best practices
• Be an entrepreneur at heart: you are a self starter and independent thinker!
• Take ownership of ideation, development, GTM, and scaling for content production
• "Start with why" by putting the Creator and Miroverse community in the forefront of all you do
• Communicate clearly cross-functionally and manage up
• Curiosity and positive intent
• Proactively drive opportunities for experiments and optimization
• A growth mindset with clarity, empathy, and patience towards internal and external partners

What's in it for you

• 401k matching + Competitive equity package
• Excellent Medical, Dental and Vision health benefits
• Fertility & Family Forming Benefits
• Flexible time off
• Lunch, snacks and drinks provided in the office
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Up to $2,000 of charitable donation matches each year

About Miro
Miro is an online, visual collaboration platform designed to unlock creativity and accelerate innovation among teams of all kinds. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 50M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,800 employees in 12 hubs around the world.
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At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro's mission - Empower teams to create the next big thing - is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in , and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
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