Creator Partnerships and Social Media Manager

CREATOR PARTNERSHIPS AND SOCIAL MEDIA MANAGER

Who We Are

The Snow Agency is an award-winning digital marketing and technology company that offers leading-edge marketing solutions to connect brands and consumers. We build seamless digital experiences that influence consumers to act through targeted Facebook, Instagram, TikTok, YouTube, Google Ads, Email & SMS Marketing, and data-driven content creation. Our expertise in social media marketing and direct-to-consumer brand growth has been cultivated over years of launching and scaling ecommerce brands. The Snow Agency is based in Miami, Florida, with offices and a full-service in-house content studio located in Princeton, NJ. The Snow Agency is a proud Shopify Plus, Google, Meta, TikTok, Klaviyo, and Attentive partner.

In 2022 we placed #47 on the INC.5000 list of the Fastest Growing companies in America and #2 in Advertising & Marketing. We also ranked #7 on AdWeek's 2022 Fastest Growing Agencies list.

For 2023, we have no intention of stopping - and that's where you come in. 

About the Role

We are seeking a talented and experienced Creator Partnerships and Social Media Manager to join our Creator Organic team. In this role, you will be responsible for developing and executing creator campaigns and managing social media accounts for our clients. You'll develop and execute creator campaigns, manage social media accounts, and collaborate with our team of creative strategists, content creators, editors, marketing specialists, and clients to achieve their goals. As a Creator Partnerships and Social Media Manager, you will manage a portfolio of accounts, build strong client relationships through weekly calls and communications, and collaborate with our internal teams to develop a customer acquisition strategy to meet and exceed defined KPIs. Additionally, you will analyze organic and paid performance to identify new opportunities and optimizations, provide reports of weekly account and campaign performance, and continually test new angles, audiences, and creatives to improve client performance.

The base salary range of this role is $50,000 - $70,000/year. We provide unlimited PTO, paid company holidays medical, dental, and vision insurance, healthcare FSA, and voluntary short & long term disability insurance. We also provide 401k with matching, available after your first year.

This is a hybrid role; candidates are encouraged to work out of our NYC, Orlando, or Miami offices a few days per week.

Unfortunately, The Snow Agency does not provide sponsorships at this time.

What You'll Be Doing

• Identify influencers, creators, bloggers, streamers, and other creators who align with our clients’ target audiences and objectives
• Develop campaign strategies that align with our clients' goals and showcase the unique features of their products and services
• Source creators, manage partnerships, negotiate deals, and oversee the execution of creator campaigns using an allotted budget
• Build and present campaigns, creative briefs, and social media strategy best fit for account needs - this includes providing feedback and revisions on creator videos to optimize final product
• Develop and sustain social media accounts, including but not limited to: content creation, posting, scheduling, performance reporting, and community management
• Collaborate with content creators and designers to develop high-quality social media content and campaigns
• Stay up-to-date on the latest trends, best practices, and technologies in creator partnerships and social media management
• Batch creatives and copy for accounts to fulfill the required number of deliverables specified within the specified service 
• Be the direct point of contact for your clients for your respective channel from the time of onboarding to offboarding 
• Meet with clients on a recurring call to review learnings and discuss KPIs, brand direction, account performance, and upcoming campaigns
• Provide service upsells and tech stack recommendations to your client that fit their business model 
• Provide account audits and communicate your recommendations to your client in order to improve performance and generate high-converting content
• Identify and plan the creative needs of assigned accounts
• Prioritize creative development needs and maintain internal project management systems based on evolving account priority levels
• Storyboard creatives using the content available and submit them to the editing team
• Communicate cross-department and with the editing team to ensure that the creatives are up to client and company standards before being finalized and submitted to client for review.
• Communicate with the client to ensure that all creatives meet their needs and brand vision
• Participate in weekly internal meetings to strategize, share insights and data, and support our sales team
• Partner with internal teams to develop market research and creatives for testing and ensure the content stays consistent and on-brand.
• Complete the onboarding process for your brands to ensure deliverables are provided within the 4-6 week time frame

What We're Looking For

• Bachelor's degree in marketing, communications, psychology, or a related field
• 2+ years of experience in creator partnerships (including platforms such as Insense or Creator Marketplace) and social media management on Meta, TikTok, Youtube, etc.
• Proven track record of developing and executing successful creator campaigns
• Experience with social media scheduling/reporting tools and a basic understanding of digital marketing KPIs. Knowledge of social media advertising and analytics is a plus
• Experience with Direct Outreach, Hashtag Research, and a basic understanding of SEO
• Creativity and innovation when uncovering new ways to communicate products and services
• Comfortable working in a fast-paced, client-driven environment, and flexible when handling multiple competing priorities
• Strong written/verbal communication skills and confident in managing client communications
• Excellent project management, organizational, and analytical skills
• Ability to navigate the following tech stack: Google Workspace, Meta Business Manager, TikTok Ads Manager, ClickUp, Canva, Later

The Snow Agency is an equal opportunity employer.