Creator Segment Growth Director

The Company: 

At impact.com our culture is our soul. We are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.

The Creator Segment Growth Director is responsible for creating high and sustainable growth in our social media and influencer/creator segment. The position is responsible for orchestrating and executing the plan to build a large and engaged opt-in creator ecosystem and community as well as ensuring that our brand and agency ecosystem is effectively engaging and growing transaction volume and overall success of this partner segment in the impact.com overall ecosystem. The position has a voice in developing the underlying software used to power the ecosystem and is acting as a quarterback for all human-led efforts to grow the creator sub-ecosystem. 

IC Responsibilities: 

• Execute the program management of key cross-functional projects to increase our success in the segment.
• Act as a community leader, evangelist, and spokesperson for the company around this partnership use case. This would involve attending conferences, writing articles, and participating on podcasts and other means of promoting impact.com to the target audience.
• Work with cross-functional stakeholders and senior management to develop and implement long- and short-term plans that support business strategy, including setting milestones, deadlines, and allocating resources.
• Analyze market opportunities for sub-segments of influencer and creator space such substack, podcasts, twitch etc and recommending sequencing and resource allocation against these segments. 
• Monitor and report on key performance indicators (KPIs) and metrics to track the success of cross-functional capabilities and projects against plan and take action when KPIs are off track.
• Manage biweekly/monthly cross-functional group check-ins
• Perform quality control on projects throughout development to maintain the standards expected.
• Motivate stakeholders to complete tasks and projects on time
• Provide thought leadership and strategic guidance to stakeholders

Specific Managerial Responsibilities: 

• Ensure the global organization executes at the highest level to deliver on GTV growth, NPS growth, and implied revenue growth targets from Creator <-> Brand partnerships on our platform.
• Develop processes and methodologies for brand, creator and agency facing teams globally to drive optimal performance in the segment.
• Ensure the maximal/optimally sized engaged creator community for brands and agencies to engage with.
• Ensure the best payment terms and economics to the creator community to make it the number one choice for creators to make a living and maximize their income.

General Managerial Responsibilities: 

• Develop and implement strategies for employee development and performance improvement, including providing coaching and feedback
• Ensure that all team members are trained and equipped to perform their job duties effectively
• Address any performance or behavioral issues with employees, in accordance with company policies and procedures
• Motivate and inspire the team by leading through example and displaying behavior that is ethical, honest, and humane
• Prevent, manage, and resolve conflict within the team or between the team and other members of the organization
• Delegate work and manage team resources
• Provide mentorship to and advocate for team members, helping them to develop professionally and reach their career goals
• Manage the recruitment, hiring, and onboarding process for new employees
• Lead, manage, and develop a team of employees, ensuring high performance and productivity.
• Provide guidance, support, and coaching to team members, fostering a culture of growth and development.
• Set clear goals, objectives, and performance metrics for the team, and monitor progress regularly.
• Effectively communicate company goals, strategies, and expectations to team members.
• Handle personnel matters, including hiring, performance evaluations, promotions, and disciplinary actions, in accordance with company policies and procedures.
• Create and maintain a positive work environment, promoting collaboration, teamwork, and employee engagement.
• Identify and address performance issues, providing constructive feedback and implementing corrective action when necessary.
• Collaborate with other managers and departments to align team efforts with broader organizational objectives.
• Manage resources, including budgets, personnel, and equipment, to ensure optimal efficiency and productivity.
• Stay current on industry trends, best practices, and emerging technologies to support continuous improvement within the team.
• Ensure compliance with company policies, procedures, and legal requirements, including health and safety regulations.
• Participate in company meetings, training sessions, and professional development opportunities as needed.

Influenced and Owned KPIs:

Owned:

• Creator Segment $GTV NDR and GDR goals
• Creator Segment GTV and GMV targets
• Size of impact.com’s engaged creator sub-ecosystem.

Influenced:

• Creator Segment NPS (Co-owned with product and support functions)

Personnel Scope:

• Overseeing Creator acquisition resources
• Community resources
• Creator management resources

Salary range: $150,000-$200,000+ per year; additional variable annual bonus contingent on Company performance plus eligible to receive Restricted Stock Unit (RSU) grant.

*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Benefits (Perks):

• Medical, Dental and Vision insurance
• Unlimited responsible PTO
• Flexible work hours
• Parental Leave
• Free Affiliate & Partnerships Industry Fundamentals Certification by PXA.
• Catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled. 
• Flexible spending accounts and 401(k)
• An employee-led culture team that plans inclusive events- meaning time together and other events to celebrate our many successes!
• An established company with a cool, high-velocity work ethos, where each person can make a difference!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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