CRM Automation Manager; Braze

CRM Automation Manager; Braze

Location: This is a fully remote position. If you are located near one of our LTK offices, come have a coffee when you want to socialize!

What we are looking for: The CRM Automation Manager is a Front End Developer who will work cross functionally with marketing, creative, data, and engineering teams to support Creator & Consumer marketing initiatives & programs within the Braze customer engagement platform. The ideal candidate is an expert in the Braze platform & experienced in developing and implementing complex email and in-app messaging programs. The successful candidate will ensure campaigns are executed, tested, & optimized to support our aggressively growing Creator Commerce business.

About the team: The Marketing Automation Team is a cross-functional combination of product, marketing, and engineering who work cohesively together to better enable our Marketing and Sales functions across the LTK Platform. The team is responsible for providing solutions and integrations with third party platforms such as Braze and others for further enablement of Marketing and Sales within our organization!

You must have hands-on experience with Braze to be considered for this position.

Responsibilities:

• Work cross-functionally with data engineering & analytics teams to import custom
  eventing into Braze in support of complex Lifecycle & CRM marketing campaigns.
• Work with Creative & Martech teams to develop dynamic marketing emails by
  creating connected content & Braze content blocks.
• Set up messaging campaigns from end to end: segmenting, coding, A/B testing, QA,
  app deep linking and reporting/analytics in Braze platform.
• Create MMS, SMS, Rich Push, & custom coded In-App Modals (IAM) utilizing video, gif, &
  image assets to drive engagement in mobile apps.
• Support email development & QA in Braze through quality code creation (HTML)
• Identify and build data requirements to support campaign performance and provide
  an exceptional user experience.
• Monitor Braze data usage across multiple platforms
• Develop custom event & attribute best practices to reduce Braze data usage while
  maintaining campaign effectiveness
• Proactively identify, troubleshoot, and address issues as they arise
• Collaborate and work with graphic designers, CRM & Lifecycle marketing managers to
  ensure the delivery of exceptional mobile & desktop experiences
• Give realistic estimates of work and deliver on those timelines

Required Qualifications:

• Strong proficiency with Braze (Canvas Flow, Liquid Language, content blocks)
• Strong front end development skills (Javascript, HTML, CSS)
• Experience with creating In-app modal campaigns, email templates, and other
  customer facing content
• Experience with both program development and execution across multiple channels
  (email, push, IAM, SMS, etc)
• Experience working with event driven solutions
• Excellent verbal and written communication skills with demonstrated ability to clearly
  communicate challenges to business leaders
• Entrepreneurial spirit. Thinks big and acts with urgency and focus, always with
  optimism for the future. Takes ownership and effectively maximizes return on
  marketing investment.
• Thrives in metrics and data-driven environments
• Overall positive attitude, team-player orientation and willingness to be flexible in a
  dynamic environment
• Ability to work as part of a distributed team as well as successfully function
  independently
• Proven ability to think both analytically and creatively
• Ability to make strategic messaging recommendations to drive organizational goals
  while ensuring an optimal user experience

Nice to Have: 

• Experience working in a cloud environment (preferably AWS)
• Experience building tools to enable development via shell scripting or makefiles
• Experience with animation/motion graphics
• Skills in UI/UX strategy

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