CRM & Digital Marketing Coordinator

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a CRM & Digital Marketing Coordinator in Australia.

This role is focused on driving customer engagement and marketing performance through effective CRM management and digital campaign execution. You will play a key part in managing and optimizing HubSpot to support lead generation, automation, and personalized customer journeys across both B2B and B2C audiences. The position blends CRM operations with hands-on digital marketing execution, including email campaigns, landing pages, and content updates. You will contribute directly to improving customer acquisition, retention, and overall campaign performance through data-driven insights. Working closely with marketing and brand stakeholders, you will ensure all digital touchpoints reflect a premium and consistent brand experience. This is a dynamic role ideal for someone who enjoys combining technical CRM expertise with creative marketing execution in a fast-paced environment.

• Manage and optimize HubSpot CRM, including workflows, segmentation, lead scoring, and marketing automation processes.
• Design and execute email marketing campaigns, newsletters, EDMs, and automated customer nurture journeys for B2B and B2C audiences.
• Create and maintain landing pages, lead magnets, forms, and conversion-focused digital assets.
• Monitor and analyze campaign performance, including lead generation metrics, ROI, and database growth, using reporting dashboards.
• Support website updates, blog publishing, and ongoing digital content management.
• Ensure consistent brand alignment across all digital marketing and CRM touchpoints, maintaining a premium customer experience.

Requirements:

• Experience working with CRM platforms, ideally HubSpot, including automation, segmentation, and campaign management.
• Strong background in digital marketing execution, including email marketing and customer journey design.
• Ability to build and optimize landing pages, forms, and conversion-focused digital assets.
• Analytical mindset with experience tracking campaign performance and interpreting marketing data.
• Strong communication and content skills, with attention to brand tone and customer experience.
• Familiarity with website content management systems and digital publishing processes.
• Ability to manage multiple projects simultaneously in a fast-paced marketing environment.
• Experience working with both B2B and B2C marketing audiences is a plus.

Benefits:

• Competitive compensation aligned with experience and market standards in Australia.
• Opportunity to work in a dynamic, growth-focused digital marketing environment.
• Hands-on experience with leading CRM and marketing automation tools such as HubSpot.
• Exposure to both B2B and B2C marketing strategies and campaigns.
• Collaborative work environment with strong focus on brand and customer experience.
• Opportunity to develop expertise in CRM strategy, automation, and performance marketing.