CRM & Governance Manager, Lifecycle

ABOUT THE ROLE 

Peloton is looking for a passionate, data-driven, consumer-centric Analytics Manager to join its Lifecycle Marketing organization. Reporting to the Senior Manager, CRM & Governance, this is a unique opportunity to be a part of a CRM team that supports the Lifecycle Marketing organization. We’re a fast-paced, action-oriented team that thrives on collaboration, making fast, data-driven decisions, and challenging the status quo to most effectively deploy personalized, consumer-centric communications across the consumer journey.   

• Manage a team of analysts who are focused on interpreting data, reporting &  analyzing results, developing dashboards, and sharing insights across segments that can improve ROI performance
• Develop, plan, and optimize CRM campaigns through rigorous, hypothesis-driven A/B testing, using email, SMS, and push notifications to meet business goals
• Run point on reporting, testing, and ad hoc requests for key Lifecycle acquisition team
• Lead team in building comprehensive reports and dashboards of all relevant CRM KPIs to track and socialize performance across individual and evergreen/lifecycle campaigns
• Work across the marketing organization to define customer segmentation and optimize communication cadence, channel and messaging
• Collaborate with data science, consumer insights & marketing analytics teams to analyze and interpret user segments and behaviors to be leveraged in lifecycle marketing, driving automated, personalized communications 
• Employ data-driven insights and an iterative testing approach to optimize campaign builds, content modules, segmentation and other testing construct
• Work with source system partners (retail, inside sales, web, app etc.) to ensure the right customer data is being captured at all points of entry; partner with cross-functional teams on transformation of data so that it’s ready for use by marketing teams

• Strong storytelling skills balanced with statistical knowledge—the ability to use a practical lens on the data, including disregarding red herrings 
• Practical, process-oriented mindset with consistent attention to detail
• 4+ years of experience in an analytical role (Marketing and CRM preferred)
• Advanced expertise in at least two query or statistical analysis languages: SQL, Python, R, or comparable 
• Experience in customer segmentation, fundamental understanding of test design and analysis
• Strong project management skills with a proven track record in coordinating multiple projects across various teams
• Comfortable operating thoughtfully and collaboratively, good communication skills
• Experience setting up and using data from email/marketing automation platforms like Braze

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