CRM & Lifecycle Marketing Coordinator

PrizePicks is seeking a driven and detail-oriented CRM & Lifecycle Marketing Coordinator to join our marketing team.This generalist role will provide support across all CRM and lifecycle marketing initiatives, assisting in the management and optimization of customer engagement efforts. You will be involved in various stages of campaign execution, from creation to analysis, and play a crucial part in improving our customer journey. Working closely with cross-functional teams, you’ll help implement segmented, automated campaigns designed to enhance the overall customer experience with PrizePicks. This is a role with opportunities for growth, offering a competitive salary, benefits, and stock options.

What you’ll do:

• Help manage and execute segmented, automated campaigns throughout various stages of the PrizePicks customer journey.
• Assist in creating and maintaining visual representations of the customer journey to improve clarity and strategy alignment.
• Support the development and execution of CRM campaigns, tracking performance metrics, and providing insights on campaign results.
• Participate in A/B testing and other segmented campaign initiatives aimed at driving customer engagement, retention, and growth.
• Research industry trends and competitors to identify new opportunities for customer engagement.
• Coordinate with cross-functional teams, including product, data, and creative, to ensure seamless campaign execution and alignment with broader business goals.
• Provide broad support across all CRM and lifecycle marketing efforts, assisting wherever needed.

 What you have:

• Bachelor's degree in marketing, business, communications, or a related field.
• 1+ years of experience in CRM, email, lifecycle, or customer marketing.
• Basic understanding of automated CRM platforms like Braze, or other similar tools.
• Strong organizational skills with the ability to manage multiple tasks and meet deadlines.
• Strong copywriting and email marketing experience.
• A keen interest in the Daily Fantasy Sports (DFS) industry.

What makes you stand out:

• Experience working with DFS/sports betting platforms
• Familiarity with analytics tools such as MixPanel, Braze, Optimove.

Where you’ll live:

• Anywhere in the US is fine but Atlanta would be preferred. 

Benefits you’ll receive:

In addition to your great compensation package, we’ll shower you with perks including: 

• Company-subsidized medical, dental, & vision plans 
• 401(k) plan with company match
• Long-term incentives and bi-annual bonus
• Uncapped PTO to encourage a healthy work/life balance (2-week MINIMUM required!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development