CRM Manager

This is an exciting opportunity to join Edelman’s marketing function, which builds and maintains the Edelman brand and reputation, to help drive growth.  

We are seeking a skilled and motivated CRM Manager to join our dynamic global marketing team. The Global CRM Manager will play a crucial role in maintaining and optimizing our global CRM, ensuring effective communication to DJE employees and our client & prospect base.

The ideal candidate will possess a strong understanding of CRM principles, data analysis, and communication strategies. 

If you are a motivated and results-oriented individual with a passion for all things CRM, we invite you to apply for this exciting opportunity. Join our team and help us create exceptional experiences that drive business success.

* We are only considering New York based candidates. *

Key Responsibilities

• CRM Management: 
• Administer and maintain the CRM system, ensuring accurate and up-to-date information. 
• Segment and categorise data for targeted marketing campaigns. 
• Follow best practices for data entry, data quality, and data privacy. 




• Campaign Planning and Execution: 
• Collaborate with regional and global teams to develop CRM strategies that align with business goals. 
• Execute on event marketing campaign strategy to drive registrations to global virtual and in person events. 
• Monitor campaign performance and use data-driven insights to optimise future campaigns. 




• Internal Communications: 
• Work with stakeholders and the global marketing team to develop and send engaging email newsletters, and timely communications that educate and inform employees across the DJE network. 




• Data Analysis and Reporting: 
• Analyze CRM data to identify trends, opportunities, and areas for improvement. 
• Create regular reports and dashboards to track key performance indicators (KPIs) related to engagement. 
• Provide insights and recommendations to enhance client & prospect interactions. 




• Collaboration: 
• Work closely with the CRM Lead & growth/regional teams to align CRM strategies and activities with broader business goals. 
• Collaborate with the IT department across CRM system projects and troubleshoot/stress test integrations and enhancements for any technical issues. 

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field. 
• 3-5 years of proven experience in CRM management, marketing automation, or a related role. 
• Ability to engage and manage senior stakeholders
• Proficiency in using CRM software (Ideally HubSpot) and marketing automation tools. 
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. 
• Excellent written and verbal communication skills. 
• Familiarity with data privacy regulations (e.g., GDPR, CAN-SPAM Act) and their implications for CRM activities. 
• Detail-oriented with a strong focus on accuracy and data integrity. 
• Creative thinking and problem-solving skills to develop innovative CRM strategies. 
• Ability to work independently and as part of a team in a fast-paced environment. 

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

For more information please visit: www.edelman.com

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Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law. 

Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.