CRM Manager

LTK is searching for an experienced Strategy and Campaign Planning Manager who will be responsible for developing and managing marketing, brand and seasonal campaigns, and the campaign calendar, while also integrating retargeting programs across all marketing touchpoints through campaign segmentation.  

This role is responsible for Creator and Shopper retention and growth through daily brand & seasonal campaigns. This role will work closely with cross-functional teams to develop the strategy and campaign plans to drive frequency, retention, and growth. This position will report directly to the Sr. Manager of CRM Strategy & Campaign Planning.

Duties & Responsibilities: 

• Identify and develop seasonal, brand, and insights campaign strategies and communication plans for Creators and/or Shoppers to be executed through CRM channels
• Build marketing touchpoints and communication campaign plans to share with Creators and/or Shoppers via email, push notifications, in-app and web experiences to nurture engagement
• Manage end-to-end campaign planning process: brand, seasonal, promotional, and strategic campaign calendars, briefs, reviews, and ensure successful execution in partnership with production teams
• Collaborate with LTK Brand sales team to integrate brand opportunities into LTK-owned seasonal and insights campaign strategies
• Manage Asana, Airtable, and cross-functional campaign management tools for campaign planning and execution
• Create campaign strategies to encourage Creators and/or Shoppers to adopt new product features for LTK Creator app and/or LTK app in partnership with the product marketing team
• Collaborate with data, research, and analytics teams to understand campaign performance and develop new testing strategies based on those insights.
• A/B Testing & Performance Optimization - Establish baselines on all critical metrics for all campaigns and continuously run CRM marketing experiments to optimize for Creator growth - frequency, retention, lift in conversion, and GMV
• Drive innovation to increase monthly performance to grow the number of daily active Creators and Shoppers

Qualifications & Requirements:

• Bachelor’s Degree in Marketing, Advertising, Business Administration, or equivalent combination of experience and instruction.   
• 6+ years experience in campaign planning for customers. CRM lifecycle marketing preferred.
• Experience in the retail, B2C, or 3-sided marketplace industries (such as UBER, LYFT, Doordash, etc) is a plus!
• CRM Platform experience in Braze (preferred), Salesforce, Oracle, Hubspot, or similar experience.
• Proficient in Lucid chart (or comparability customer journey visualization tools), and conditional “If/Then” statements to build the lifecycle experience. 
• Ability to work with ambiguity and to analyze & synthesize complex data and draw business insights.
• Creative problem solver that can identify patterns/challenges from disparate sources and deliver comprehensive, balanced & actionable analysis and/or solutions.