CRM Manager, Casino

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
As a CRM Manager, you will manage and lead a team responsible for communications with our existing Golden Nugget Online Casino users across all key channels. You will be responsible for working cross-functionally to develop a winning strategy and play a key role in ensuring all communications adhere to best practices and deliver an exceptional customer experience.
What you'll do as a CRM Manager, Casino

• Lead a high-performing operational team laser-focused on delivering against predetermined goals and KPIs including customer engagement and revenue.
• Autonomously drive the creation and management of the CRM calendar for all critical user cohorts.
• Own the strategy, planning, and development of a substantial reinvestment budget to drive customer retention and LTV.
• Collaborate with the broader Marketing and Casino Operations teams to drive cross-functional initiatives.
• Promote an aggressive testing agenda to continuously optimize promotional offerings and reinvestment spend.
• Institute ever-increasing standards of excellence within email, push and in-app messaging; inclusive of designing message tests and learning agendas.
• Drive campaign optimization with a significant focus on campaign analysis, consistently iterating, testing and learning.

What you'll bring

• At least 5 years of relevant CRM or retention-based marketing experience, preferably in the Technology, Ecommerce, and/or Regulated Gaming Industry.
• At least 1 year of experience as a People Manager.
• Ability to use data to drive decisions and have experience managing marketing investments and running A/B tests.
• Detail-oriented mindset with strong written and oral communication skills.
• Experience with SQL and/or Tableau is a plus.

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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is $96,000 - $151,200.00, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process.