CRM Operations Lead

At bet365 we're one of the world's leading online gambling companies revolutionising the industry since 2000. Founded by Denise Coates CBE we now employ over 9000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position offering an unmatched experience across 96 sports and 700000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company we’re breaking new ground in software innovation too redefining what’s possible for our customers worldwide.

As a CRM Operations Lead focused on the Casino product you will be responsible for a team of associates ensuring the day-to-day execution and optimization of our CRM campaigns across the USA and Canada.

You will work closely with the Casino CRM strategy team to ensure that all campaigns are relevant effective and drive engagement across our customer base. You will ensure that all campaigns are completed to the highest standard ensuring localized industry and marketing-focused best practices are applied and adhering to regulatory and marketing standards.

The ideal candidate will have a strong understanding of sports and online casino betting mechanics and promotions.

The salary range for this position is between $75000 - $105000 annually.

• Experience working in a CRM or marketing related role preferred.
• Proven experience to lead motivate organize and develop individuals in a team environment.
• Working knowledge of Content Management Systems including Contentful customer engagement platforms such as Braze customer data platforms such as Optimove and work management systems such as Monday.com.
• Excellent organization prioritization skills with an outstanding attention to detail and the ability to work in a high-pressure fast-paced environment.
• Passion for casino games and a good understanding of what appeals to and drives engagement with our customers.
• Understanding of online casino betting mechanics and promotions.
• High standard of written English including the ability to proofread a diverse range of content.
• Ability to use initiative and lead by example with a positive attitude.
• Exceptional communication and interpersonal skills.

• Assisting and guiding associates in the build test and execution of CRM campaigns across multiple channels (email in-app messages push notifications offer pages).
• Working closely with CRM and other stakeholders to understand campaign objectives and deliver effective CRM solutions.
• Ensuring all Casino CRM campaigns adhere to quality standards regulation and brand guidelines.
• Collaborating closely with stakeholders to meet the needs of the department and the Company.
• Investigating and resolving any issues related to campaign execution.
• Identifying opportunities to streamline processes and enhance operational efficiency.
• Setting and managing objectives for associates and assist in the ongoing development of individuals within the team.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

What We Do

At bet365 we're one of the world's leading online gambling companies revolutionising the industry since 2000. Founded by Denise Coates CBE we now employ over 9000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position offering an unmatched experience across 96 sports and 70000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe we handle over 6 million HTTP requests daily and process more than 2 million bets per hour at peak. We empower our employees to push boundaries and explore new ideas cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company we’re breaking new ground in software innovation too redefining what’s possible for our customers worldwide.

Why Work With Us

Our employees have worked hard to achieve our industry status so we encourage them to continue growing with us. We offer career paths in Technology Trading Operations and Media providing our teams with the tools skills and support they need to succeed. Together we can push the boundaries to improve our products and services worldwide.

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