CRM & Sales Enablement Analyst

Job Description:

Cambria is looking for an excellent communicator and process-driven individual to assist with development and improvements of closed-loop processes for inbound, outbound and sales lifecycle activities. This role will be responsible for developing, deploying, testing, tracking and continuous improvement of B2B and B2C lead and sales pipeline initiatives by working closely with marketing, sales, sales operations, product management and technical teams.

Essential Duties and Responsibilities:

• Lead and support business processes improvements across the consumer sales lifecycle to convert more consumer prospects into buyers by leveraging best practices and facilitating business metrics across multiple platforms. (i.e., CRM, marketing automation, e-commerce platforms)
• Drive adoption and business benefits through day to day support, training and engagement with the user community. (i.e., inside sales, showroom & gallery teams, marketing automation team)
• Apply business acumen to help define and improve business process flow in the CRM and connecting platforms.
• Identify best practices and manage special projects to help drive efficiency and effectiveness.
• Collaborate with inside sales, marketing, sales operations, channel and field sales teams to understand business processes and drive toward improved sales and analysis.
• Partner with the sales operations team to continuously evaluate, clean and improve on CRM data practices.
• Identify and manage lead assignment and tracking mechanisms for lead capture, including data elements that impact effective data analysis structure.
• Document processes and create proven practices for lead management.
• Assist in development of lead nurturing pathways and plans for execution, including automated communications to end-users and internal sales and field sales follow-up activities.
• Collaborate with technical teams to define and build new data or process requirements related to data capture, workflow automations, business segment assignments, CRM business rule assignments, trigger notifications and reporting.
• Collaborate with technical and business teams to implement ongoing data quality checks and assist with monitoring data integrity.
• Communicate closely with inside customer service and field sales teams to provide direction and identify opportunities for process improvement.
• Partner with marketing and marketing automation (Marketo) team to ensure lead form capture and email automation touchpoint direction is clear - including trigger points and accurate segmentation.
• Build full requirements for salesforce and business intelligence (tableau)/analytics teams to direct the build of and assist in management of results reporting.
• Other duties as needed.

Qualifications & Skills:

• Excellent verbal and written communication skills and a collaborative team player.
• Adept at process mapping and project management methods to effectively move projects from concept through execution.
• Skilled in data analysis, reporting and troubleshooting.
• Experience working with Agile teams and backlog management
• Experience testing of new functionality, producing test scripts and user training guides
• Strong organizational skills, attention to detail and the ability to manage multiple projects with tight deadlines.
• Experience owning projects from beginning to end.
• Strong understanding of Sales, Relationship Management, and Marketing ecosystems.

Minimum Requirements:

Education: Bachelor's degree in business, computer science, technical/Information systems, management preferred.

Experience:

• Minimum of 3 years' experience in B2B and/or B2C sales or marketing operational processes.
• Minimum of 3 years' experience with CRM applications (Salesforce preferred) with knowledge of processes in sales, service & marketing + utilization of IT systems.
• Minimum 2 years experience with Marketing automation technologies and processes. (i.e., Marketo, Pardot)
• Minimum of 3 years working in cross-functional teams, driving new processes and/or programs.
• Systems: Microsoft Suite, CRM software, Marketing automation software, reporting platforms (Tableau, Business Objects)

Additional Requirements:

Managerial Responsibilities: No

Travel Requirements: Limited travel. May be required to travel to other Cambria locations that are in Minnesota.

Physical Requirements: Office position requiring telephone and computer use. Must be able to lift up to 30 pounds for displays, samples and other marketing materials

Cambria offers a competitive benefits package that encompasses Health and Dental Insurance, Paid Time Off, 7 paid Holidays , 401(k) plus matching, Discretionary Profit Sharing, Flexible Spending Account; Life, Supplemental Life, and Disability Insurance; Referral Program, Tuition Reimbursement, Employee Assistance Program, Employee Discount and Professional Development Assistance.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

CambriaCares is our commitment to empower our people, support our communities, and help to sustain our environment.

For additional company information, please visit www.CambriaUSA.com

We are an equal opportunity employer.

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