CRM Specialist

We’re looking for a CRM Specialist who has a passion for driving company growth through lifecycle marketing and CRM projects! This role will learn to become a lifecycle expert in day-to-day campaign management, conversion rate optimization testing, tech stack, and performance analysis.

• Co-owner and driver of all lifecycle marketing channels, campaigns, and automations that span across the customer lifecycle: acquisition, retention, advocacy/loyalty, and reactivation/win-backs.
• Co-owner and driver of key retention metrics: LTV, AOV, Churn, DAU/MAU Ratio, Order Frequency, and more.
• Co-owner and subject matter expert of our Braze CRM instance and expert in other areas of our tech stack that drive lifecycle operations/strategy: Tableau Reporting, Snowflake, AppsFlyer, MixPanel, and more.
• Actively test, manage, and update all email/SMS/push flows, connecting with customers at key points in their lifecycle
• Identify gaps in the customer lifecycle and create solutions within our marketing channels, ecommerce experience, product strategy, and beyond
• Co-own the customer segmentation strategy throughout the lifecycle
• Collaborate daily with technical stakeholders to drive correct implementation of all martech / analytics tools required to manage lifecycle performance measurement, testing, deployments, and more. 
• Collaborate daily with creative stakeholders to drive project completion for required creative to rotate and test on our channel.

• 1+ years experience managing day-to-day deployments/tasks of Lifecycle CRM campaigns (Braze preferred)  in Email, SMS, Push, Retargeting, or other mid-funnel channels.
• Braze CRM experience preferred, or similar Lifecycle CRM tools.
• Experience with tools such as Google Analytics, MixPanel, AppsFlyer, and Tableau
• You love Pivot Tables!
• Bilingual skills in English and Mandarin a BIG plus!
• An entrepreneurial spirit that thrives in a fast-paced, ambiguous environment that requires you to take things from 0-100 under minimal supervision
• Ability to wear multiple hats on a regular basis and do whatever it takes to get the job done
• Must have all or strive for all these attributes: leadership, ambition, mastery, motivation, intellectual curiosity, continual improvement, adaptability, and grit
• Must be able to take constructive criticism under a high-pressure environment
• True passion for food and promoting cultures through cuisine!

• A fair compensation package
• Medical, dental, and vision insurance
• 401(k)
• 100% employer-paid Short-Term Disability (STD)
• 100% employer-paid Life Insurance and option for additional employee-paid Life Insurance
• 100% employer-paid Accidental Death and Dismemberment (AD&D) Insurance and option for additional employee-paid AD&D Insurance
• Employee Assistance Program (EAP)
• Unlimited Paid Time Off (PTO)
• $50 quarterly Chowbus credit