CRM Specialist

Created with a love for fashion, Petal and Pup was founded in 2014 with a focus on curating must-have trends for the Australian customer. With an Instagram account and a digital storefront combined with a passion for selecting the best, fashion forward styles, Petal and Pup quickly grew into a global online shopping destination.

Today, we have over 2 million followers across various social channels, customers in over 80 countries and operations spanning Australia and the USA. We are a brand that is leading the wave of next generation, socially native shopping experiences.

We are a people-centric culture building sincere relationships with our customers and our teams. 

We Are Thoughtful

We Are Ambitious

We Are Easy to Love

We have operations in Brisbane, Australia and California, USA. We are looking for e-commerce, fashion and customer enthusiasts to join our growing team. Our digital first approach has shaped us to be innovators in our practices, technologies and partnerships.

If you are a problem solver, self-starter, optimist who loves collaborating and figuring things out, then we would love to connect with you! 

About the Role

This is an exciting opportunity for a Marketing professional to be part of the growth at Petal & Pup. You will manage the creation, prioritisation and delivery of CRM strategies with a focus on our customer journey & experience. Reporting to the Performance Marketing Manager you will be part of the digital marketing team delivering data driven results for the brand.

Key Responsibilities

• Own the development and execution of CRM strategies, including email, SMS, app notifications, and loyalty campaigns, to maximise revenue, retention, and customer engagement.
• Own and monitor channel performance metrics such as subscriber growth, sessions, CTR, conversion rates, AOV, and engagement frequency.
• Conduct data analysis to inform optimisation strategies and execute A/B and multivariate testing to continuously improve campaign performance.
• Ensure all customer communications are impactful, on-brand, region-specific, and aligned with go-to-market (GTM) content across all channels.
• Manage the Petal & Pup loyalty program, Petal Perks, by planning and executing loyalty marketing campaigns, promotional activities, program benefits, and customer journey mapping.
• Regularly monitor and report on campaign performance, investigate anomalies in engagement metrics, such as unsubscribe and spam rates, and provide actionable insights to optimise future campaigns.
• Build and manage audience segments within the customer data platform, ensuring seamless integration and distribution to appropriate marketing channels.
• Collaborate closely with the creative team to develop content and assets that align with channel objectives and uphold the Petal & Pup brand.
• Manage the CRM and loyalty marketing calendar, including setting timelines, tracking deliverables, and ensuring deadlines are met.
• Stay informed of industry best practices and trends to keep CRM efforts innovative and competitive.
• Work closely with external partners, including Klaviyo, Yotpo, and Tapcart, to ensure seamless platform integration and performance optimisation.

Skills & Experience

• Proven experience in CRM and lifecycle marketing, with a focus on email and SMS channels.
• Experience with CRM systems and technology platforms (e.g., Klaviyo, Yotpo, Tapcart)
• Strong data analysis skills, with the ability to translate insights into actionable strategies.
• Build and maintain a strong professional relationship the wider marketing team.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and deadlines effectively.
• Curiosity and passion for staying up-to-date with the latest industry trends and technologies.

We care about our employees and have curated a benefit package that enriches our team's experience. At Petal and Pup we certainly love our work perks!

· Flexible Scheduling & Rostering Practices - We Work Around Your Availability (Unless Noted)

· Amazing Employee Discount Program (50%)

· Company Paid Employee Assistance & Mental Health Plans (EAP)

· Positive Company Culture that Celebrates both Personal & Company Milestones

Petal & Pup offers you the chance to make a daily impact on a global business. We look forward to meeting you! 

#Petal&Pup #Petal&PupCareers #akaBrands #akaYourCareer

Petal & Pup Pty., Ltd. is an Equal Opportunity Employer (EOE). We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.

If you need assistance or accommodation during the hiring process due to a disability, please contact us at [email protected]. Please note that we do not respond to application inquiries or resume submissions via this email address.

Principals Only - No Agencies Please.