CRM Strategist, Marketing Client Services

Sinch is a global leader in the growing market for Communication Platforms as a Service (CPaaS) and mobile customer engagement. We are specialists in allowing businesses to reach everyone on the planet, in seconds or less, through mobile messaging, email, voice, and video.

More than 150,000 businesses, including many of the world's largest companies and mobile operators, use Sinch's advanced technology platform to engage with their customers. Moreover, Sinch has been profitable and fast-growing since its foundation in 2008.

Sinch's core values are Make it Happen, Dream Big, Keep it Simple and Win Together. These values describe how our global organization works and inspire every of our more than 3,000 employees across 55 different countries.

Sinch is organized into five business units: Applications, Enterprise & Messaging, Voice, Developer & Email, and SMB. This role will be under Applications.

The Applications team is responsible for delivering innovative solutions through conversational platforms and next-generation communication channels like WhatsApp, Instagram, Telegram, Apple Business Chat, Line, Kakao Talk, and other telecommunications channels like SMS, MMS, and RCS.

The essence of the role.

As CRM Strategist working as part of the Sinch for Marketing Managed Services team you will be immersed in the business challenges and opportunities of our enterprise clients. You will bring insights and strategies - sometimes visionary and bold, other times practical and pragmatic - that will help brands communicate more effectively using mobile messaging.

You will use research, data collection, listening, empathy and storytelling to cultivate an informed Point of View that addresses the unique challenges of the brands we work with. You will be strategic partner to clients and collaborative partner to the account leaders you work alongside.

In this role, you will:

• Work across a variety of clients on programs that leverage standard and rich mobile messaging, personalized video, conversational messaging (2-way), email marketing, and other CRM solutions in SMS, OTT and other digital channels.
• Be an expert at understanding client challenges, consumer insights and customer journeys
• Partner with Account Directors and Managers to identify new or refined opportunities for smart messaging that brings value to the customer.
• Work alongside Creative partners to inform smart creative.
• Collaborate with the Analytics team to develop learning plans, testing recommendations, audience targeting, and drive optimizations based on performance.
• Be a voracious researcher and reader, adept at applying strategic methodologies, interpreting data, and pithy storytelling.
• Have strong communication and presentation skills; able to communicate a strategic point of view that is compelling and easily understood.

Requirements

• Have 5+ years of experience as a strategist working with enterprise brands.
• Have CRM background - using mobile messaging, email, or other DM channels.
• Solid listener, strong communicator - verbal, written, presentation.
• Experience with mobile messaging.
• Basic working knowledge of A/B and multi variant campaign testing.

Benefits

Sinch is a global company composed of people from different countries and cultures. Our benefits adjust regionally to support employees and help them to thrive in every stage of life. We offer valuable benefits and resources, including health and life insurance, a flexible work environment, retirement savings plans, and more.

Our Hiring Process.

In Sinch, we are committed to following a recruitment process that is fair, objective, consistent, and non-discriminatory. Our Talent Acquisition team, together with hiring managers and the rest of the interviewing team, persistently work towards identifying the candidates that best fit each open job, based on Sinch' s hiring needs and candidates' career expectations.

We encourage applications from strong candidates with relevant professional backgrounds for this role. Not all applicants will meet all job requirements exactly! Even if you do not meet all job requirements, don't let that stop you from considering Sinch for the next step in your career. We are always open to candidates that could bring new ideas and perspectives to Sinch!