CRM Team Lead - North/South Americas

Wise is a global technology company building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country spending abroad or making and receiving international payments Wise is on a mission to make their lives easier and save them money.

As part of our team you will be helping us create an entirely new network for the world's money.
For everyone everywhere.

More about our mission and what we offer.

As we continue to grow we’re looking for a Senior CRM Manager to own and elevate our Americas customer lifecycle strategy. 

Your Mission:

You will hold the vision for how we communicate with customers in the Americas. You will bridge the gap between our high-level CRM strategy and tactical execution ensuring our customers receive the right message at the right time through the right channel.

• Leading the Team: You will manage mentor and inspire a team of 2+ CRM professionals. You will foster a culture of experimentation autonomy and continuous learning helping your team grow their careers at Wise.

• Define the Americas Strategy: You will own the end-to-end lifecycle strategy for our customers in NorthAm and LatAm. You will build sophisticated automated journeys that drive activation cross-sell and retention.

• Drive Commercial Impact: You will be responsible for key CRM metrics-improving conversion rates reducing churn and increasing lifetime value. You will use data to prove the value of your and your team’s work.

• Stakeholder Partnership: You will be the primary voice for Americas CRM across the company. You will partner deeply with NorthAm and LatAm Product Managers Product Marketing Regional Leads Analytics and Creative teams to ensure our communications are aligned with product roadmaps and customer needs.

About You:

• Experienced Leader: You have 5+ years of experience in CRM or Lifecycle Marketing with 2+ years managing team members. You know how to balance "doing" with "delegating" and have experience managing people.

• Regional Expert: You understand the nuances of NorthAm and LatAm marketing — You go beyond simple translation; you understand the difference in messaging tone imagery and value propositions.

• Data-Driven: You are comfortable diving into data to find opportunities. You understand cohort analysis A/B testing rigor and how to measure incremental lift.

• Analytical rigour: You are comfortable in a dashboard. You don’t just report numbers; you extract “the why” and translate it into a “what’s next.”

• Hands-on experience: You have a proven track record of executing with excellence in autonomy. You are as comfortable writing a local brief as you are presenting a long-term strategy to leadership.

• Technical Fluency: You have hands-on experience with enterprise CRM tools (preferably Braze) and are comfortable discussing data schemas API triggers and HTML/Liquid logic with CRM Tech engineers.

• Collaborative Influencer: You can build relationships with senior stakeholders in Product and Engineering. You are not afraid to push back when necessary to protect the customer experience and drive business value.

• Customer-Obsessed: You always put yourself in the customer’s shoes. You understand that "spamming" is not a strategy and fight for relevance in every interaction.

Desirable:

• Proficiency in SQL to self-serve data insights.

• Experience in a high-growth product-led Fintech or SaaS environment.

• Experience working with localised campaigns across multiple regions/languages.

For everyone everywhere. We're people building money without borders  — without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

We're proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

What We Do

Wise is a global technology company building the best way to move and manage the world's money. With Wise Account and Wise Business people and businesses can hold 40 currencies move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new network for the world's money. Launched in 2011 Wise is one of the world’s fastest growing profitable tech companies. In fiscal year 2025 Wise supported around 15.6 million people and businesses processing over $185 billion in cross-border transactions and saving customers around $2.6 billion.

Why Work With Us

We’re truly global in who we are how we work and how we build. Everything we do is centred around creating a world of money that’s fast easy fair. And open to all. Everyone who works here owns a piece of Wise from the work they do to the stock they hold.

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