CRO Specialist

Documo builds document software solutions that help businesses streamline document processes. We make working with documents easy, more secure, and friendly towards our planet. We want to help drive mass adoption of paperless document technologies. We believe the way to do this is to build amazing products that solve and improve every aspect of document workflow. We couple that with our passion for customer success and our meticulous attention to design and user experience. We build solutions that are secure, easy to use, and improve business efficiency.

The CRO Specialist role will dramatically enhance Documo’s business growth potential. They will focus on inducing and improving market expansion by analyzing performance and goals, experimenting with strategies, testing outcomes, and implementing solutions. They also will look at the customer journey, identify areas for improvement and will lead the conversion rate optimization projects.

• Develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals
• Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth
• Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization
• Conduct and present competitive analyses and market research
• Translate ideas to actionable items that deliver business results
• Analyze, recommend and lead the implementation of improvement initiatives
• Keep abreast with the latest trends and changes in UI/UX and digital marketing
• Identify industry trends and insights
• Work alongside Documo’s Growth & Product teams to brainstorm and execute on new experiments to deliver, target, and run marketing campaigns that drive direct revenue impact
• Build attribution models and help deploy seven figure marketing spend budgets to generate lead pipeline
• Analyze and optimize on lower-funnel metrics to ensure campaign ROI improves as it scales
• Define and direct marketing campaigns for demand creation, lead generation and for lead tracking and management
• Develop and track metrics and success criteria for all marketing programs and activities
• Develop and implement strategies for expanding the company’s customer base
• Consider the end-to-end experience of customers, evaluating and improving offers and nurture campaigns

• SQL, Python (or equivalent), and JavaScript strongly preferred
• Applicable knowledge of HTML5, CSS3, JavaScript, and jQuery
• Hands-on experience with web analytics and A/B testing tools
• Previous working experience as a Marketing Growth Hacker
• Domain expertise in UI/UX best practices
• Strong strategic planning and analytical skills
• A hacker’s type mentality full of curiosity and creativity
• Obsessed with solving puzzles and never-give-up attitude
• Outstanding analytical and problem-solving skills
• High standards of excellence and attention to detail

• Competitive salary and benefits (medical, dental, vision, 401k with match) *must reside in the USA to receive benefits*
• Work with a small but growing remote team that loves what they do
• The ability to work from wherever makes you happy
• Work for a fast-growing technology company with a supportive, inclusive, and fun culture

We encourage you to apply!

At Documo, we value our differences, and we encourage all—especially those whose identities are traditionally underrepresented in tech organizations—to apply. We do not discriminate on the basis of ancestry, race, place of origin, political belief, religion, marital status, family status, physical or mental disability, sex, sexual orientation, gender identity or expression, age, or any other characteristic protected by law. Documo is an equal opportunity employer.