Cross Channel Activation Director (NBCUniversal)

About Essence

About the role

The Activation Lead, acts as our client's senior partner and expert for all paid media. This role is responsible for delivering best in class media campaigns to meet our client’s KPIs. Success in this role involves providing strategic insight across a breadth of products and channels, partnering with our client and planning leads on projects, owning best practice and optimization strategies, and inspiring a team of 12+ (including ultimate responsibility for quality of work within this team).

Some of the things we’d like you to do:

• Develop strong relationships with key client's, suppliers, and internal Essence leaders - leading team communications with these stakeholders.
• Oversee adherence to media activation best practices adherence in NA 
• Deliver quarterly, semi-annual, or annual updates on work quality as it relates to owned work-streams
• Be a Motivational Leader, leading by example while encouraging and coaching juniors on the team
• Lead through vision, values, and model leadership behaviors while championing and facilitating change in a positive manner
• Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
• Be a strong and effective communicator across all levels; ability to establish and maintain effective relationships both internally and externally
• Coaching and mentoring for team members
• Support client team directors & VP/SVP of Media Activation in capacity planning & resource management for the team (team of 12+)

A bit about yourself:

• Bachelor’s degree
• Demonstrated progression in a role managing a staff 
• Proven experience at  Director level in a Digital Media or Advertising role
• Approximately 7+  years experience in a digital media agency, minimum 5 year of Paid Search/programmatic planning & buying experience, minimum 4 years of people management experience.
• Knowledge of:
  • Expert knowledge of Google Ads (Adwords), DV360 (DBM), YouTube, Facebook
  • Experience with data integration projects - e.g. API, Analytics, etc
  • Excellent knowledge of forecasting fundamentals
  • Detailed knowledge of industry measurement challenges - eg attribution, match market testing strategies
• A passion for everything digital, with an active interest and understanding of online advertising industry trends
• Strong understanding of optimization levers & testing approaches
• Excellent communication skills, both verbal and written, are particularly important in developing client relationships and maintaining efficient communication across the team

What you can expect from Essence

Essence’s mission is to make advertising more valuable to the world.  We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape.  It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful.  As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging.  We believe these factors create a workplace where you can be yourself and do amazing work.