Customer Activation Manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

We are currently looking for a Customer Activation Manager to join our Commercial Excellence Team. This role is all about delivering top-notch customer and shopper activations and boosting Haleon brands' in-store visibility.

As a Customer Activation Manager, you'll create and utilize insights to prepare the best activities, tools, and selling stories for Haleon customers and sales teams.

You will also have a significant impact on translating a brand strategy into superior customer and channel brand trade plans, identifying opportunities across customer, channel, subchannel, and category, and building a unique shopper experience.

Key Responsibilities

• Lead the development and execution of the shopper/ customer marketing support within scope in all channels where the brand is distributed
• Create an in-store visibility and a communication of categories via development of point of sale materials
• Lead multi-brand / cross category support projects to ensure full coherence and addressing all elements of a successful sales support
• Develop relevant and meaningful advocacy and education programs
• Work with Brand marketing to ensure best-in-class translation of brand growth drivers and strategies into shopper tools
• Work with Sales teams to provide tools that will address market gaps with opportunities and customer expectations in the most relevant and successful way
• Work with Category Manager to incorporate and develop strategic guidelines into support planning and execution
• Seek the most innovative and successful Shopper support tools through regular store checks, detailed analysis, and promotions from competitors and Haleon
• Develop a tailored and compelling communications initiative to drive the commercial objectives and customer focus strategy
• Effectively communicate support tools to Sales team on a regular basis
• Engage with customers to help secure Haleon’s strategic partnerships
• Demonstrate the delivery of sales and equity targets across the brands in scope
• Oversee optimization of shopper marketing budget through ongoing evaluation and effective prioritization of key activities
• Act as shopper lead throughout the commercial planning process to ensure the shopper voice is at the heart of the Brand and Customer discussions.

Qualifications and skills

• 3+ years’ experience in Customer/Trade/Shopper Marketing
• Strong analytical thinking and ability to analyze data, identify trends, and make data-driven decisions
• Great organizational skills
• Strong commercial acumen
• Strong communication skills
• Ability to work in cross functional teams
• Creativity
• Proven ability to manage high levels of complexity in a changing environment.
• Takes accountability for delivering results on time
• Is bold in moving things forward at pace
• Focussed on the future
• Resilience, problem solving and decision making.
• Project Management

Opportunities for growth

None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing.

Improving everyday health takes dedication. Energy. Effort. So we look to reward your contribution with a benefits package that includes:

• A competitive base salary
• Contract of employment
• Annual bonuses that reflect Haleon’s performance
• Life insurance and pension plan
• Private medical package with additional preventive healthcare services for employees and their eligible
• Sports cards (Multisport)
• Health and wellbeing programmes that take care of you physically and mentally
• Pension plan membership and savings programmes
• Possibilities of development within the role and company’s structure
• Childcare support
• Recognition programmes that reward incredible contributions
• Hybrid@Haleon our philosophy to hybrid work – performance with choice

#Li-hybrid

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.