Customer Awareness & Acquisition Manager

The Customer Awareness & Acquisition Manager plays a critical role in enabling the evolution and success of our B2B2C efforts in a dynamic, diverse and growing environment. In collaboration with the Digital Strategy team, he/she will lead the activation efforts to drive awareness and acquisition of the Petcare portfolio. He/she must be a highly collaborative, a strategic thinker, and willing to take a hands-on approach to execution.

Responsibilities:

Strategy:

• Works in collaboration with the digital strategy team to build omni-channel strategies aligned with business goals and customer expectations.
• Collaborate with cross-functional teams to optimize the holistic customer journey, from the veterinary health teams to the pet owner.

Activation:

• Leads the activation across various touchpoints, including web, email, social, and app. Works cross-functionally across the B2B2C ecosystem to translate business needs to the design vision and prioritization.
• Digital campaign planning to improve customer engagement and drive new customer acquisition.
• Drive awareness of Zoetis Petcare and our brands, aligning to the strategic priorities as defined in collaboration by the digital strategy team and the therapeutic area teams.

Channel Optimization:

• Drive site traffic, integrate with other internal workstreams, personalize and target, do progressive profiling, content strategy work, etc.
• Partner with therapeutic area teams agency partners, Corporate Communications, Legal, Regulatory, Market Research,and more to drive a Petcare Portfolio approach, meet our customer needs and achieve our business goals.

Data Analysis and Insights:

• Utilize data analytics to gain insights into customer behavior and preferences across channels.
• Develop and implement data-driven KPIs to optimize the omni-channel experience.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field.
• A minimum of 5 years experience, with a strong background in B2B2C activation preferably in animal health.
• Effective communication and collaboration abilities.

• Demonstrated planning and execution skills across multiple projects.

Physical Position Requirements:

• The position requires cross-collaborative meetings at corporate headquarters, as well as travel for industry conferences and customer visits.

Full time

Regular

Colleague

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