Customer Education Content Manager
Job Description
The Customer Education Content Manager, within the Strategy & Consulting team, plays a key role in driving customers' successful Workhuman® Cloud program adoption by creating highly engaging educational content that meets the needs of all our customers, primarily through self-service channels, ultimately setting them up to successfully unleash the value from their Workhuman® Cloud products.
This role is primarily focused on hands-on content development. In close collaboration with the team's communication managers, operational consultants, and designers as well as other departments within Workhuman like Customer and Product Marketing, the Customer Education Content Specialist creates high-quality, engaging content for current and future customers to support the adoption and ongoing success of our Workhuman® Cloud programs.
Responsibilities:
- Execute on a vision for customer education that drives adoption and successful use of Workhuman® Cloud products by creating engaging content that conveys Workhuman's thought leadership, research findings, best practices, etc., with an emphasis on online delivery
- Conceptualize, write, and develop easily digestible, creative educational videos, audio, blogs, and other similar materials (presentations, guides, eBooks, infographics, etc.) to ensure engaging learning experiences for our customers
- Identify ways to educate various customer personas at each stage of the customer journey and create customized learning paths
- Assist in planning and developing content for virtual, instructor-led training events and educational customer marketing webinars
- Support growing customer resource library of educational materials, ensuring content is organized and searchable and assets reflect the latest Workhuman research, thought leadership, product enhancements, and innovative learning and communication approaches
- Monitor and report on effectiveness of customer educational content, ensuring our offering is continuously improving based on customer outcomes and feedback
- Work with internal teams to uncover common customer questions and reduce the need for direct informational inquiries
- Serve as a subject matter expert in content development and learning principles, sharing ideas and expertise to further progressive, innovative thinking in our work that reflects industry trends
- Support a variety of team initiatives as well as other related duties and project as assigned
- Provide occasional support before or after standard business hours to service our global customers
Qualifications:
- Bachelor's Degree in Communications, English, Journalism, Marketing, or similar discipline
- 5+ years content development experience in a marketing or learning/education role, preferably for customer audiences, along with a portfolio of relevant work
- Superior writing and editing skills with proven versatility in developing copy for various mediums, and a clear understanding of how to translate complex data and concepts into compelling yet practical terms
- Expert knowledge of Microsoft Office Suite, particularly PowerPoint and Word
- Experience using data to inform and continually adjust content management methodology
- Self-starter with an established track record of effectively managing multiple projects and deadlines and working in a dynamic, fast-paced, team environment
- Understanding of learning applications and authoring tools, learning management systems or digital content delivery tools, and/or instructional design and adult learning theory a plus
The Company:
Workhuman® is pioneering the human workplace through award-winning Social Recognition® and Continuous Performance Management solutions. Workhuman inspires more than six million humans across 180 countries to perform the best work of their lives. For the past 21 years, human resources and business leaders alike have used Workhuman Cloud® to gain the proactive insights necessary to transform and lead a more connected, human-centered workplace that accelerates engagement and productivity. To learn more about Workhuman's mission to make work more human for every person on the planet and how you can ensure great work is celebrated and amplified in your workplace, visit www.workhuman.com.
Did you know
- We have more than 6M employees worldwide, on the Workhuman Cloud
- Named The #1 Great Places to Work (GPTW) in Ireland in 2019, and was also named as one of the Best Workplaces for Women. 2020 marks the eighth consecutive year on the list; in 2020, moved to "large company" category and placed #4. Named Great Places to Work in Europe in 2020.
- Named a Boston Globe Top Place to Work in 2020 (mid-size company); 7th year featured on the list; Named a Great Place to Work Certified organization for the past 5 years
- In 2021: Best Workplaces in Tech in Ireland, Best Workplaces in Europe
Perks & Benefits for our Happy Healthy Humans:
- Comprehensive Health Plans
- Fully paid parental leave (12-week maternity/4-week paternity) effective day 1
- Peer-to-peer recognition program
- 401(k)
- Tuition Reimbursement
- Commuter bus from downtown Boston
- On-site fitness center
- Wellness rewards and reimbursements
- Fully stocked kitchen (cold brew on tap - snacks and coffee machines as far as the eye can see...)
- Regular celebrations for employees, families and special guests
At Workhuman, we love what we do because we're shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Date Posted
08/06/2022
Views
5
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