Customer Engagement Manager

At bet365 we're one of the world's leading online gambling companies revolutionizing the industry since 2000. Founded by Denise Coates CBE we now employ over 9000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position offering an unmatched experience across 96 sports and 700000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company we’re breaking new ground in software innovation too redefining what’s possible for our customers worldwide.

As a Customer Engagement Manager you will be responsible for developing a customer engagement strategy centered around free-to-play games to drive customer acquisition retention and loyalty. 

You will develop and implement a free-to-play games strategy using data insights creativity and commercial understanding to drive customer loyalty. Our free-to-play offering is a blank canvas waiting for you to leave your mark.

You will bring your creative thinking skills while balancing activating this strategy practically through proven CRM expertise collaboration across various departments and owning this channel for the US market. Your work in this role will be key to deploy a free-to-play game worthy of our customer’s loyalty to increase customer retention and drive acquisition of new users. 

The salary range for this position is between $95000 to $130000 annually.

• Proven experience in CRM product marketing commercial or analytics roles.
• Experience developing customer marketing programs and exceptional customer journeys with a strong focus on customer acquisition.
• Ability to analyze data distill complex data into clear recommendations and translate insights into actionable strategies.
• Strong understanding of customer segmentation value modelling and ROI-based decision making.
• Passion for games such as social fantasy casino peer-to-peer combined with a customer-centric mindset.
• Technical fluency of platform integrations is beneficial.
• Experience managing small teams and collaborating across groups in a large organization.
• Strong organizational skills and ability to work autonomously.

• Developing the overarching free-to-play strategy using data and insights.
• Advocating for and implementing a promotional plan.
• Analyzing performance player behavior and campaign results to inform the strategy.
• Working across teams including product and development teams to enhance free-to-play offering.
• Using commercial acumen to work with providers to negotiate for and enhance overall offering.
• Working with the larger CRM team to plan and execute cross-sell campaigns of those customers from free-to-play platform to sports betting and/or casino.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

What We Do

At bet365 we're one of the world's leading online gambling companies revolutionising the industry since 2000. Founded by Denise Coates CBE we now employ over 9000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position offering an unmatched experience across 96 sports and 70000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe we handle over 6 million HTTP requests daily and process more than 2 million bets per hour at peak. We empower our employees to push boundaries and explore new ideas cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company we’re breaking new ground in software innovation too redefining what’s possible for our customers worldwide.

Why Work With Us

Our employees have worked hard to achieve our industry status so we encourage them to continue growing with us. We offer career paths in Technology Trading Operations and Media providing our teams with the tools skills and support they need to succeed. Together we can push the boundaries to improve our products and services worldwide.

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