Customer Insights Analyst

Baesman CRM & Loyalty is a division of Baesman Group and specializes in Loyalty, CRM, Direct, and Cross-Channel Marketing solutions for B2C companies including retail, restaurant, and home services. Our deep knowledge of direct-to-customer communication and retail marketing challenges, allows Baesman to build programs that result in profitable customer interactions. Combining our in-house digital execution with Baesman Group's printing & fulfillment services, we ensure total quality control and a single point of accountability from strategy through execution.

Summary

This position requires an excellent collaborator, communicator, and analytical mind with extensive knowledge of retail consumer data, database infrastructure, and agency delivery process management. The successful candidate is a problem solver in a fast-moving and highly diverse environment who will be able to handle multiple complex data-driven projects across clients simultaneously while ensuring accuracy and on-time delivery. Ideal candidates must exercise domain expertise in retail customer marketing analytics, have a solid understanding of key retail marketing performance indicators, and be able to coordinate internally with the Baesman client services team. This person also must be able to clearly articulate project requirements, results, and recommendations. The Customer Insights Analyst thrives on mining data to derive complex retail marketing strategies that meet client objectives, set clients apart from their competition, and deliver proven profitable and repeatable results. The candidate must have extensive experience in modeling/segmentation, advanced analytics, and can translate reporting into actionable insights. Office space will be provided in our Hilliard, Ohio headquarters, but this position also qualifies for working remotely in Ohio as well.

• Retail Marketing Test Hypothesis and Methodology Development: Derive and design complex multi-channel retail marketing testing strategies that include: a data-driven hypothesis, and statistically relevant test design/methodology. Prepare back-test presentations where relevant to support the business case for testing methodology.

• Retail Marketing Analysis: Provide analysis and "story" in support of standard campaign reporting, including trends, anomalies, testing results, and key insights. Develop and present actionable future campaign strategy recommendations based on these findings as well as recommendations for additional deep-dive reporting to validate the hypothesis.
• Advanced Analytics: Work to identify and develop meaningful segmentation strategies for retail clients based on customer behavior. Develop segmentation validation and testing strategy and update/refresh based on ongoing results. Ability to design statistical modeling methodology in support of client marketing goals and objectives and drive model build on behalf of the client.
• Quality Control & Process Improvement: Develop and/or maintain processes and procedures that assure flawless strategy development, execution, reporting, and analysis of marketing campaigns. Maintain and improve upon existing quality control standards. Propose enhancements to audit and streamline strategy development, reporting and analysis processes.
• Collaboration and Communication: Ability to work closely with Account Managers to develop strategy and reporting in support of client goals. Must be able to communicate openly across all levels of the business

Requirements

• 3-5 years of retail strategy and analytical experience, BA or BS in a related field, MBA a plus
• Experience with direct to consumer marketing, customer insights, and analytics. Strong quantitative, analytical and problem-solving skills. Knowledge of marketing database systems.
• High proficiency in SAS & SQL is a must. SAS Enterprise Guide and statistical certification is a plus.

• Excellent attention to detail. Ability to identify and diagnose strategic data inconsistencies and errors given that majority of client data pulls from multiple disparate sources.
• Strong multi-tasking skills: must be able to balance multiple analytical projects, partners, vendors and timelines. Ability to reprioritize, seamlessly communicating the required changes and impacts to all effected party
• Experience with JMP or SAS GRAPH a plus

Benefits

Financial wellness is about more than just your salary. Here are the other ways Baesman Takes care of our teammates.

Medical Insurance- Choose between 3 medical plan options. We also offer dental and vision coverage, in addition to pre-tax flexible spending plans.

Profit-Sharing- Share in Baesman's success. We also offer a 50% matching 401(k) program for up to 6% of your pay.

Paid Time Off- IT's important that you take time to recharge. That's why we offer PTO, holiday breaks, and employee assistance programs.

Life and disability Insurance- We have you covered: Baesman pays 100% of the premium for life and disability.

On-site workout facility, wellness initiatives, and more.

Setting the Standard- Baesman earned a 2020 Best Workplace in the Americas designation from the Printing Industries of America. The prestigious award recognizes our efforts in providing an outstanding work environment. We're honored and proud to be recognized.

Baesman is a fourth-generation, family-owned business. The same way families grow and change over time, so do the opportunities within our organization. We believe in hard work, cultivating talent, and promoting from within. We strive to help our teammates, our clients, and our shareholders achieve more than they thought possible.

Baesman is an Equal Opportunity Employer.