Customer Marketing Director

Seismic is seeking a highly motivated B2B Customer Marketing leader to join our team. As a Customer Marketing Director, you will be instrumental in driving our expansion revenue strategy, shaping customer marketing initiatives, and maximizing the value of our existing customer base. The ideal candidate is passionate about delivering exceptional customer experiences and driving growth for both our customers and our business.  You have first-hand experience developing and driving expansion strategy, along with executing multi-channel campaigns and programs that increase the lifetime value of our install base.  

This role is highly visible and requires regular cross-functional collaboration across the Marketing, Sales, Customer Success, and Product organizations.    

Who you are: 

The ideal candidate is a strategic thinker, a collaborative self-starter, and someone who loves to delight and engage customers to enhance their experience and increase the value they are receiving from Seismic. This individual must possess a strong understanding of marketing fundamentals, particularly in growth & retention, and must be comfortable working collaboratively in a fast-paced, team-oriented environment.

• Proven leadership experience in customer marketing, expansion revenue strategies, or related roles within the B2B SaaS industry.
• Deep understanding of B2B SaaS business models, customer lifecycles, and expansion revenue dynamics.
• Strong strategic thinking and analytical skills to interpret data and drive informed decisions.
• Reputation for achieving goals successfully; focusing on winning in the marketplace; impacting the bottom-line; constantly challenging self and others to deliver results
• Experience working cross-functionally with Sales, Marketing and Customer Success to support retention and growth is key to exceling in this role
• Exceptional leadership, communication, and collaboration abilities
• Highly organized and efficient with strong project management skills and operational discipline
• 8-10 years of directly relevant, customer marketing or customer success experience

What you'll be doing:

• Develop and execute a comprehensive expansion revenue strategy to drive growth within our existing customer base, focusing on upsell, cross-sell, and account expansion opportunities.
• Work closely with the Marketing leadership team to define expansion revenue goals, strategies, and success metrics, aligning them with the company's overall growth objectives.
• Develop and lead the execution of strategic customer engagement campaigns aimed at promoting additional solutions, use-cases, upgrades, and complementary products/services.
• Utilize various marketing channels and automation tools to reach customers effectively and optimize engagement.
• Collaborate with customer data teams to segment the customer base based on usage data, behavioral insights, customer personas, and account potential to develop targeted expansion initiatives.
• Establish and monitor KPIs to measure the performance and impact of expansion revenue initiatives, using data-driven insights to iterate and optimize strategies.
• Collaborate closely with Sales, Customer Success, Product, and Marketing teams to align strategies, initiatives, and messaging for expansion revenue.
• Report progress, successes, and areas for improvement to the leadership team and stakeholders regularly.

What we have for you:

• Take time to rest and recharge w/ paid time off, paid company holidays, and end of year company shutdown 
• Medical, dental, vision and 2x life insurance 
• Health Savings Accounts with $1,000 Single/$2,000 Family employer contribution and employer-paid disability plans  
• Fertility & family planning benefits 
• Paid parental leave and family caregiver leaves 
• Annual professional development reimbursement 
• Mental health support + Employee Assistance programs w/ free counseling sessions 
• 401k w/ employer match  
• Equity program and performance-based bonuses  
• Bring Your Own Device technology stipend 
• Seismic Cares Program w/ charitable donation matching 
• Nine Communities of Belonging (employee resource/affinity groups) 
• Access to free paid telemedicine 
• Pre-tax commuter benefits 

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