Customer Marketing Executive - Justerini & Brooks

Role: Customer Marketing Executive

Job Level: 6

Justerini & Brooks: A Diageo Legacy

Justerini & Brooks (J&B) is a renowned name in the fine wine and spirits industry, celebrated for its deep-rooted heritage and commitment to quality. As a subsidiary of Diageo, one of the world's largest alcoholic beverage companies, J&B operates within a unique market that marries luxury with complexity. With a global customer and supplier base, J&B manages a diverse portfolio catering to both private clients and trade. This role offers a chance to be part of a vibrant organization that thrives on passion for wine and dedication to excellence.

The Role: Customer Marketing Executive

The Customer Marketing Executive at Justerini & Brooks will play a crucial role in developing and executing marketing strategies that enhance customer engagement and drive sales. This position requires a dynamic individual with a passion for luxury brands, excellent communication skills, and a strong understanding of customer behavior.

Key Responsibilities

Marketing Strategy Development:

• Collaborate with the marketing team to develop comprehensive marketing plans.
• Identify target customer segments and tailor marketing campaigns accordingly.
• Analyze market trends and competitor activities to inform strategic decisions.

Campaign Management:

• Plan and execute multi-channel marketing campaigns, including digital, print, and events.
• Coordinate with internal teams and external agencies to ensure seamless campaign execution.
• Monitor campaign performance metrics and optimize for better results.

Customer Engagement:

• Develop initiatives to enhance customer loyalty and retention.
• Create personalized marketing communications that resonate with our high-net-worth clientele.
• Organize exclusive events and experiences for key customers.

Content Creation:

• Produce high-quality content for various channels, including social media, newsletters, and websites.
• Ensure all content aligns with the brand's voice and positioning.

Data Analysis:

• Utilize data analytics tools to track customer behavior and campaign effectiveness.
• Prepare regular M&E reports on marketing performance for senior management review.

Budget Management:

• Manage the marketing budget effectively to maximize ROI.
• Track expenditures against budgets and provide financial forecasts as needed.

About you:

• A genuine passion for wine is essential; strong wine knowledge is highly advantageous.
• Experience within the wine or spirits business will set you apart.
• Ability to build effective relationships with internal and external stakeholders is vital.
• Strong IT skills are required; proficiency in Excel and PowerPoint is particularly important.
• Self-starter with high levels of resilience, agility & passion.
• Strong project management skills; ability to work across multiple projects simultaneously.
• Creative thinker who can distill key insights & frame problems/solutions coherently; must be fast & agile under pressure.
• J&B values attention to detail, flexibility, prioritization under pressure. Experience in fast-paced customer-facing environments will help you adapt quickly in our global fine wine market.

Why Join Us?

Justerini & Brooks offers a unique opportunity to engage with a complex yet rewarding market. The role is office-based at Great Marlborough Street in central London but includes occasional visits to our fine wine warehouses. At J&B:

We celebrate an inclusive culture aligning with Diageo's purpose of "celebrating life every day everywhere."

Diversity enhances our business; we welcome applicants from all backgrounds.

Flexibility is key-discuss your needs whether part-time hours or flexible locations are required.

Join us at Justerini & Brooks where character is everything. Help us continue crafting exceptional experiences in fine wine!