At Webflow our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform Webflow enables people to build websites visually saving engineering time while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies millions worldwide use Webflow to be more nimble creative and collaborative. It’s the web made better.

We’re looking for a dynamic Customer Marketing Manager to scale our customer marketing program across digital community brand and lifecycle channels. This person will play a crucial role in engaging and delighting our customers transforming them into passionate advocates of the Webflow brand.

Working closely with the Head of Customer Marketing you will become a resident expert on our customers–collaborating closely with our go-to-market teams to help accelerate pipeline producing compelling customer stories growing Webflow’s presence on third party review sites and launching meaningful customer-first programs that drive business impact.

About the role:

• Location: Remote-first (United States)

• Full-time

• Permanent

• Exempt

• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets and the specific base pay within the range will be determined by the candidate’s geographic location job-related experience knowledge qualifications and skills.

  • United States  (all figures cited below in USD and pertain to workers in the United States)

    • Zone A: [$134100 - $182400]

    • Zone B: [$126000 - $171400]

    • Zone C: [$118000 - $160450]

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However please confirm the zone for your specific location with your recruiter.

• Reporting to the Director Brand Marketing

As a Customer Marketing Manager you’ll …

• Build and maintain relationships with our most strategic customers acting as their internal champion and advocating for their success

• Work closely with customer success sales product marketing and comms teams to identify and craft stories to support our go-to-market initiatives

• Produce rich customer stories across all formats channels and full-funnel activities including blogs case studies videos webinars speaking opportunities etc.

• Create playbooks and repeatable processes for how we include customer stories in our company’s most pivotal initiatives including product launches events and brand campaigns ensuring the customer voice is represented throughout

• Scale our sales reference program by managing the full end-to-end lifecycle from request to customer outreach and measurement and operationalize how we grow our reference pool over time

• Collaborate with the marketing events team to source a pipeline of customer speakers for local and regional events; support with speaker selection prep and ensure a positive customer experience throughout the engagement

• Spearhead creative programs for how we recognize and celebrate our customers at scale through our Webflow Awards program gifting and more

• Own relationships with third-party review platforms such as G2 develop review campaigns and create quarterly G2 content including blogs and social media posts

• Identify opportunities to continuously optimize and scale customer engagement and advocacy efforts

In addition to the responsibilities outlined above at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

Requirements:

• Bachelor's degree is required

• 4+ years of relevant marketing experience with at least 3+ years of customer marketing in the B2B enterprise space

You’ll thrive as a  Customer Marketing Manager if you:

• Great customer and executive stakeholder communications skills

• Creative and inventive problem solver with extreme attention to detail

• Thrive in a fast-paced environment juggling multiple projects at once

• Proven ability to work cross-functionally particularly with Sales Customer Success Marketing Product and creative teams

• A customer-first approach with a passion for storytelling and relationship building

• Enjoy and have a track record of success in a dynamic sometimes ambiguous environment

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers

• Move with heartfelt urgency. We have a healthy relationship with impatience channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have and we make the most of every moment

• Say the hard thing with care. Our best work often comes from intelligent debate critique and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect maturity and care

• Make your mark. We seek out new and unique ways to create meaningful impact and we champion the same from our colleagues. We work as a team to get the job done and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

• Equity ownership (RSUs) in a growing privately-owned company.

• 100% employer-paid healthcare vision and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week) as well as Health Savings Account/Health Reimbursement Account dependent care Flexible Spending Account (US only) dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options such as life disability hospital protection accident and critical illness where applicable in the respective country of employment

• 12 weeks of paid parental leave for both birthing and non-birthing caregivers as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement

• Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit) and sabbatical program

• Access to mental wellness and professional coaching therapy and Employee Assistance Program

• Monthly stipends to support health and wellness smart work and professional growth

• Professional career coaching internal learning & development programs

• 401k plan and pension schemes (in countries where statutorily required) financial wellness benefits like CPA or financial advisor coverage

• Discounted Pet Insurance offering (US only)

• Commuter benefits for in-office employees

Be you with us

At Webflow equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds perspectives beliefs and experiences. Employment decisions are made on the basis of job-related criteria without regard to race color religion sex sexual orientation gender identity national origin disability veteran status or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply but want to be part of the Webflow community? Consider following our story on our Webflow Blog LinkedIn X (Twitter) and/or Glassdoor .

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Upon interview scheduling instructions for confidential accommodation requests will be administered.

To join Webflow you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer that offer may be contingent upon your successful completion of a background check which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you solely for employment purposes.

For information about how Webflow processes your personal information please review Webflow’s Applicant Privacy Notice .