Customer Marketing Manager

Job Overview

Fountain Foodservice Solutions will be responsible for leading and developing marketing strategy and account-specific marketing objectives using industry and consumer insights to drive volume and OI growth. The CMM will be focused on collaborating with their sales counterparts to create value and building relationships with a portfolio of FS customers. He/She (they) will work closely with internal cross-functional teams (brand, customer-engagement, legal) as well as external agencies to develop and execute customer-focused initiatives.

What You Will Do:

Customer Marketing Strategy: Lead total beverage marketing strategy in collaboration with Sales Leadership; responsible for leading marketing for our specific customers by amplifying the plans and creating differentiated marketing paths to purchase platforms.

Translate Insights into Action That Drives Results: Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel, and customer needs, and turn this knowledge into action and resultsAnalyze program result to identify opportunities for improvement.

Data Driven Storytelling: Able to interpret and leverage marketing data to tell a compelling and persuasive story to multiple audience levels including internal leadership and executive level communications.

Project Management: Multi-task and manage multiple ongoing projects simultaneously in different stages of the value creation process.

Agency Management: Brief and lead external agencies and partners from planning to execution.

Product Innovation: Work with R&D and other internal departments to develop product innovations to enhance customer beverage lineups identified through customer collaboration.

Manage Strategic Business Partnerships: Build effective and productive relationships with customers and external partners; influence complex customer situations (manage headquarter & franchisee personnel)

Requirements

• Bachelor's degree in Marketing or a related field with a minimum of 5-7 years in progressive consumer/and or brand marketing, sales, or agency experience preferably with a packaged goods company or within the foodservice industry (e.g., Foodservice Restaurant experience)
• Passionate with a collaborative, strategic growth-mindset
• Sales/category/customer-facing experience preferred
• Experience in leading and/or being a part of cross-functional teams
• Excellent written and verbal communication skills and ability to clearly communicate and deliver presentations
• Strong project and people management skills, advanced strategic, critical, and creative thinking, and problem-solving skills are a must
• Experience in working with and managing creative agencies and other external partners
• General knowledge of industry practices, techniques, and standards
• Ability to travel as needed (up to 25%) for marketing and sales meetings, tradeshows and/or customer shows and meetings with external partners
• Proficiency in MS Office products (PowerPoint, Excel)

Company Overview

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Frisco, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.