Customer Marketing Manager

CallRail is seeking a Customer Marketing Manager to help lead our customer expansion growth marketing activities. Reporting to the Head of Customer Marketing, the position will be responsible for developing and executing demand strategies and marketing efforts that will drive new product adoption among the hundreds of thousands of businesses in CallRail’s customer base.

CallRail has evolved from a single-point solution providing call tracking and analytics solutions to a fully featured lead intelligence platform for small businesses and the agencies that serve them. The Customer Marketing Manager will help engage, educate and ultimately cross-sell and up-sell the broader platform of offerings to CallRail’s existing customers.

We are looking for someone with a background in SaaS marketing who is experienced with the demand waterfall methodology, familiar with customer lifecycle marketing, and adept at driving revenue through demand generation. The ideal candidate will be an effortless collaborator, able to develop and deploy successful customer marketing strategies in conjunction with product, sales, operations and the broader marketing teams.

• Lead our demand strategy for CallRail’s Form Tracking, Conversation Intelligence, and Lead Center products
• Measure, track, and communicate success metrics for all customer marketing activities to ensure strategies and tactics are in alignment with and deliver on company and team waterfall goals
• Work closely with Customer Advocacy and Engagement Manager to align all customer marketing efforts with the stages of our customer lifecycle and deliver a best-in-class customer experience
• Develop and optimize cross-sell and upsell campaigns utilizing email marketing, in-app engagement and organic and paid social channels primarily
• Collaborate with the product marketing team to align strategies and ensure consistent and effective messaging across programs
• Support and collaborate with the Partner and Account Management sales team and their leadership to improve demand strategy and ultimately deliver higher-quality leads
• Partner closely with the content marketing team to identify opportunities to fill content gaps and develop rich and robust content for customers like guides, ebooks, blog posts, webinars, and interactive content
• Collaborate across event and brand marketing teams  to plan and leverage webinars, virtual events, and social promotions
• Continuously and obsessively learn and study the CallRail platform to better understand and communicate how it works and the problems it solves for small to medium-sized businesses and the agencies who serve them
• Stay attuned to customer marketing trends and best practices

• 3-5 years of experience in customer, lifecycle, or demand marketing and proven success in a performance- and results-oriented environment
• Excellent written and verbal communication skills
• Experience in SaaS preferred or B2B marketing
• Familiarity with Salesforce, Marketo, and Pendo desired
• Experience managing customer cross-sell programs to a revenue target
• Highly organized and self-motivated with a high level of initiative
• Ability to measure, monitor and analyze results of programs and determine needed adjustments to marketing strategies
• Experience successfully collaborating cross-functionally with customer marketing stakeholders including product, sales, operations, success, and marketing teams
  

• 100% medical coverage for employees
• Competitive HSA with company matching
• Generous dental and vision plans
• Paid parental leave
• Flexible vacation policy
• 401K options with company dollar-for-dollar match
• Employee stock options available from day one
• $2,000 annual educational allowance
• Catered lunch every Tuesday * an in-office perk
• MARTA transportation or office parking expenses covered
• Employee charitable donation company match
• Remote work from home options with $500 office stipend to set up your home office
• Designated bike storage

Learn more: https://www.callrail.com/about/ 

You Are Welcome Here

CallRail understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company's core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities and expressions. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).